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Vans: Brand Social

2 months ago

Costa Mesa, California, United States VF Corporation Full time

About Us

Vans is a pioneering brand deeply rooted in the authentic culture of skateboarding. Our mission is to inspire and empower individuals to embrace the "Off The Wall" lifestyle, celebrating the spirit of freedom, individuality, and continuous improvement. At Vans, we recognize that yesterday's milestones are the foundation for today's achievements, and we are committed to pushing cultural boundaries. We draw inspiration from the next generation of positive influencers within our community.

What Will You Do?

As a Brand Social & Community Strategist, your role will involve integrating social media initiatives to elevate Vans's core narratives across all social platforms. You will be responsible for both the planning and execution of innovative social strategies that enhance engagement around our campaigns through a data-driven communication approach.

Your responsibilities will include:

  • Collaborating with the Social Media & Community Manager to create and implement comprehensive social media strategies that align with brand goals.
  • Partnering with the Global Brand Marketing team to develop seasonal briefs that inform the creation of organic social content.
  • Equipping regional and external partners with the necessary tools to support key narratives in their respective social landscapes.
  • Working alongside the Social Media & Community Manager to establish a go-to-market calendar with integrated tactics.
  • Coordinating with marketing, public relations, and product teams to ensure social media efforts are in sync with broader brand initiatives.
  • Crafting engaging and brand-aligned content across various social media channels.
  • Identifying collaboration opportunities with influencers and brand advocates.
  • Monitoring and analyzing performance metrics to gauge success.
  • Preparing regular reports that highlight key insights, trends, and opportunities.
  • Staying updated on emerging trends and technologies in social media and community management.

What Do You Need to Succeed?

We value the unique skills that each individual brings to our team. For this position, the following foundational skills are essential:

  • In-depth understanding of social media platforms, algorithms, and best practices.
  • Experience in youth marketing, particularly in footwear, apparel, or music within the digital realm.
  • Exceptional written and verbal communication abilities.
  • Familiarity with Social Media Management tools.
  • Capability to analyze data and extract actionable insights.

What We Offer You

At Vans, we recognize that our expectations are mutual. We are dedicated to supporting and developing our team members. We provide extensive opportunities for professional growth, a competitive compensation package, and a comprehensive benefits package that includes medical, dental, vision, and retirement plans.

Our commitment to fostering a diverse and inclusive workplace is fundamental to our culture. We prioritize respect, connection, and authenticity, with a strong focus on diversity, equity, and inclusion.

Are You Ready to Join Us?

We look forward to welcoming individuals who share our values and are eager to contribute to our mission.