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Product Marketing Specialist

4 months ago

Peabody, United States JEOL USA, INC. Full time

You will draft effective marketing communications to highlight the features and benefits of new and existing products to customers. This involves interfacing with and performing data maintenance in B2B marketing CRM software (Pardot/Salesforce), posting on social media, assisting with new product launches, and copywriting.

Essential Responsibilities

Develops and produces communications to enhance JEOL's brand and emphasize product capabilities

Works with the team to implement effective marketing communications to drive performance, such as promotional flyers, targeted email campaigns, and general product awareness initiatives

Interfaces with sales and product management to ensure successful execution of marketing activities

Maintains data in JEOL USA's B2B marketing CRM software (Pardot/Salesforce)

Drafts communications to post on social media, performs various Marketing activities, and copywriting

Develops a working understanding of the JEOL product line, along with its relevance in the market and the competitive landscape

Supports the Product Marketing Manager by establishing and evaluating marketing strategies and plans

Monitors industry-wide trends in digital marketing and stays abreast of new tools and technologies Bachelor's degree in Marketing, Business, Communications or a STEM related discipline from a four-year college or university; and 2+ years of product management, eCommerce, business development, Marketing Communications, or digital marketing experience, preferably with scientific/industrial products company or an equivalent combination of education and experience

Experience managing small projects from end to end within an established framework including interacting with stakeholders, setting project timelines, delivering project to completion

Proficiency with Microsoft Office

Experience with Salesforce/Pardot desired.

Graphic design experience (i.e. Photoshop Systems, Illustrator, Corel Draw, In-Design, Quark) is preferred

Experience/knowledge of e-design principles helpful

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