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Director of Marketing

2 months ago

Port Washington, United States Oneida County Rural Telephone Full time

JOB TITLE:

Director of Marketing STATUS:

Exempt DEPARTMENT:

Customer Experience REPORTS TO:

Chief Operating Officer FULL/PART-TIME:

Full-time LOCATION:

Syracuse/Holland Patent/Hybrid THE MISSION:

To build long-term relationships SUMMARY ROLES/RESPONSIBILITIES:

Marketing Strategy – Strategic Marketing

Develop and execute data-driven marketing strategy aligned with Northland's values and vision Create alignment between company objectives and marketing goals Identify marketing gaps and develop solutions

Messaging + Communication

Translate vision and values into compelling messaging Champion brand voice and craft content for target audiences Build brand awareness and loyalty

Team Integration

Collaborate with Leadership for marketing integration Provide value to other roles through marketing efforts Develop workflows for balanced workload

Leadership, Management, Accountability

Develop individual team members' strengths Provide mentorship and growth plans Elevate marketing team's role in all functions

JOB DUTIES:

Conduct market research aligned with Product Line Management Demand Generation: Architect impactful campaigns across various platforms Data-Driven Decisions: Analyze metrics for strategy refinement Brand Storytelling: Craft compelling narratives for brand awareness Lead Management: Orchestrate lead journey touchpoints Multi-Channel Marketing: Execute integrated campaigns Product Marketing: Drive product adoption and revenue growth Customer Retention and Upselling: Implement strategies for customer loyalty Event Marketing: Develop and execute event strategies Team Leadership: Guide and inspire marketing professionals Data & Analytics Expert: Analyze data for strategic campaigns Tech Savvy: Understand key marketing systems Strategic Thinker: Collaborate for tactical marketing plans ATTRIBUTES:

Leadership: Develop successful marketing strategies Culture: Foster a culture of growth and success Experience: Strong knowledge of marketing technologies MINIMUM JOB QUALIFICATIONS:

10+ years marketing experience, proficiency in marketing technologies, strong communication skills, leadership abilities, organized approach, budget management experience, understanding of customer personas, basic HTML knowledge PREFERRED JOB QUALIFICATIONS

Master’s degree in marketing, Business to Business experience PHYSICAL ACTIVITIES AND REQUIREMENTS:

Ability to perform various physical activities ENVIRONMENTAL CONDITIONS:

No adverse environmental conditions EMPLOYER'S DISCLAIMER:

Conditional employment offer subject to background check. Reasonable accommodations for disabilities. Equal opportunity employer.

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