Marketing Communications Director New

3 weeks ago

Washington, United States TBWA\Chiat\Day Full time

“We enable greatness in people and organizations everywhere.” FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Title: Marketing Communications Director Division & Department: Education Marketing Status: Full-Time Exempt Reports to: VP, Marketing Location: Remote – Anywhere in the contiguous US Job Summary We are in search of an experienced and visionary marketing leader to spearhead our strategic communication efforts. This pivotal role will focus on creating a premier social media presence, amplifying global brand awareness, and establishing thought leadership within the K-12 and higher education sectors. The successful candidate will collaborate with internal teams, clients, and key influencers to elevate our brand and guide public relations initiatives to enhance and safeguard our reputation. Essential Job Functions Establish and drive multi-channel communications strategies. Expand and elevate our global social media presence. Establish and implement proactive PR strategies to build brand awareness and drive demand. Monitor and respond to PR concerns in coordination with the Education VP of Sales and the FranklinCovey Director of Public Relations. Coordinate with the product launch and product marketing teams around messaging & positioning for new and existing product lines as well as targeted campaigns and initiatives. Engage with our community members and stakeholders to identify and amplify stories of impact across multimedia channels. Manage the education marketing team’s corporate and internal communication strategy around initiatives, launches, campaigns, etc. Maintain brand voice and brand integrity across all platforms and modes of communication. Work with FranklinCovey’s Director of PR to manage media relations and develop contacts with clients and community leaders. Recommend and screen thought leaders to participate or partner with us for events, podcasts, and publications. Assist in the creation of digital, video, audio, and print content. Identify and report on key metrics and KPIs that demonstrate the impact and ROI of our communication channels. Partner with the VP of Marketing and Director of Marketing to effectively allocate and manage the budget needed to drive the expected outcomes of our communication strategies. Assume tasks within Wordpress, Marketo, and Salesforce. Ability to travel as needed – average of 4-8 times per year. Basic Qualifications Bachelor’s or advanced degree in communications, marketing, or a directly related field. 7+ years of communications, marketing, public relations, or directly related experience. Preferred Skills/Experience Demonstrated knowledge and proficiency with communications technologies. Demonstrated experience with social media listening and reputational management. Excellent verbal communication and presentation skills. Working knowledge of content management systems and digital graphics production. Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro). Familiarity with social media platforms and social media marketing. Experience in the K-12 education sector. Demonstrated experience with employee advocacy programs. Impeccable copywriting and copy editing abilities. Demonstrated experience with earned media & media relations. Willing to assist in a variety of projects and roles to ensure overall success of the marketing team. Attention to detail and the ability to build and follow systems and processes. Proficiency with Microsoft Office (Excel, PowerPoint, Word). For location-specific compensation: California - Anticipated compensation for this position is $115-125k. Actual offer may be outside of this prediction and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity, and alignment with market data. Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. #J-18808-Ljbffr

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