Director, Marketing

4 weeks ago

Washington, Washington, D.C., United States teamworkonline Full time


POSITION: Marketing Director [D.C. Defenders]

Reporting to: Vice President, Team Business & Event Operations [D.C. Defenders]

Location: Candidate must live within the Washington D.C. area. This is a hybrid position.

About the UFL

The United Football League (UFL) is the premier spring football platform, formed by the merging of the USFL and XFL in 2024. The UFL has eight teams, in Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), Memphis (TN), San Antonio (TX), St. Louis (MO), and Washington D.C.

About the Position

The Marketing Director is responsible for all team and UFL marketing and branding efforts related to their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, engaging fans across social/digital platforms and driving business performance, ticket sales and game attendance.

The Marketing Director will work with the Business Lead and team staff as well as management at the league level to execute the vision for the UFL and team brand, partnering closely with Ticket Sales, Communications/PR, Sponsorship, Social Media and other business units.

What You Will Do

Delivering Marketing Excellence

  • The primary role of the Marketing Director is to develop and execute local marketing campaigns designed to support the team's revenue goals, build brand awareness, acquire new fans and retain current fans.
  • Be the main steward for the D.C. Defenders brand and execute the D.C. Defenders and league's marketing and business strategy.
  • Build the local team brand and reputation to develop deep local relationships and to engage with fans, local partners and key stakeholders.
  • Create and implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms.
  • Collaborate with the league digital team and the D.C. Defenders seasonal social media manager on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned and supported. This position will provide direction and oversee the social media manager (dual reporting structure with league social media team). Provide off-season social media support, including capturing content from local events.
  • Plan, negotiate and execute paid advertising and promotional campaigns to drive brand awareness and fan engagement across local media channels (TV, radio, print, digital media, outdoor and social media) and platforms (live events, in-stadium and digital).
  • Lead grassroots marketing efforts, including fan engagement, community relations, government affairs, and social responsibility efforts.
  • Manage all local fan events and engage fans in interactive and innovative ways (including on-site activations, digital/social activations and fan promotions).

Advancing the Business

  • Lead local insights and research, including local market and competitive intelligence. Work closely with the league marketing team to analyze market research and data to make recommendations for ticketing and sponsorship strategy.
  • Design and deliver marketing strategies that meaningfully support revenue goals for ticket sales initiatives.
  • Build strong, mutually beneficial relationships with key regional entities and local sponsors to maximize cross-promotional opportunities.
  • Partner with the Team Director, Communications and Media Relations to manage grassroots storytelling and local relationships (e.g. influencers, entertainers, celebrities, city officials, and athletes).

Succeeding on Game Day

  • Generate ideas and facilitate fan engagement activations, gameday event planning and logistics.
  • Support game presentation by providing weekly information for the production timeline and run of show to ensure efficient operations and accuracy of game day scripts.
  • Manage game day staff, talent and other individuals working games and/or events.
  • Work with production and venue staff to direct the pre-show and gameday fan experience.
  • As needed, build and keep fully staffed street and promotional teams who will help fulfill all the D.C. Defenders grassroots marketing efforts.
  • Own the team marketing budget and deliver against key performance metrics for the Marketing function.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What You Will Bring

  • 8+ years of marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries.
  • Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.
  • Ability to create campaigns, promotions and digital assets with demonstrated brand judgment, and the ability to generate brand energy.
  • Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company's goals and vision.
  • Ability to manage complexity and ambiguity and lead multiple projects in parallel while understanding business challenges and creating forward-thinking solutions.
  • Solid understanding of nuances with various local market ticket buying habits/fan engagement.
  • Proven success in leading a team, inspiring agencies and developing deep cross-functional and external partnerships.
  • Ability to work well with multiple stakeholders across the company, agencies and client organizations.
  • Demonstrated leadership skills including stakeholder/relationship management and contractual agreements and strong executive presence.
  • A self-starter, energetic and resilient mindset with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.
  • Exceptional communications, sales/promotions and customer service skills.
  • Superior verbal/written communications skills.

Additional Details

  • Work location: The location of this role must be in the Washington, D.C. metropolitan area.
  • Primarily works in a remote office and/or an office environment but must have access to a vehicle or transportation to take necessary supplies to games and local events.
  • Must attend all team home games and may be required to attend select games and events in other UFL team markets.
  • Prolonged periods of sitting at a desk and working on a computer.
  • Minimal out of market Travel (

  • Director of Marketing

    1 month ago

    Washington, Washington, D.C., United States Classical Christian Schools Full time

    Reporting relationships: Directly to Head of SchoolProvide frequent interface and required documentation and communication to the Finance Director, Head of School, and Board of Trustees regarding all financial aspects of marketing and development.Develop and implement the strategy for an Annual FundThe Director of Marketing and Development will adhere to the...

  • Marketing Director

    3 days ago

    Washington, Washington, D.C., United States American Humane Full time

    Position OverviewAmerican Humane is in search of a seasoned Marketing Director to spearhead our marketing initiatives. This hybrid role will report directly to the Chief Marketing Officer and is integral to our mission of enhancing the welfare of animals and fostering a strong connection between animals and humans.Role Summary:The Marketing Director will be...

  • Director, Marketing

    4 weeks ago

    Washington, Washington, D.C., United States American Humane Association Full time

    American Humane is seeking an experienced Director, Marketing. This position will be hybrid and reports directly to the Chief Marketing Officer. American Humane is committed to fostering diversity, equity, and inclusion in the workplace. As we seek to fill this position, we highly encourage applicants from diverse backgrounds to apply.For more than 100 years...

  • Marketing Director

    3 days ago

    Washington, Washington, D.C., United States American Humane Full time

    Position OverviewAmerican Humane is in search of a seasoned Marketing Director to spearhead our marketing initiatives. This role operates in a hybrid capacity and reports directly to the Chief Marketing Officer. We are dedicated to promoting diversity, equity, and inclusion within our workforce and strongly encourage applicants from various backgrounds to...

  • Director, Digital Membership Marketing

    3 weeks ago

    Washington, Washington, D.C., United States AARP Full time

    OverviewAARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal...

  • Director of Sales and Marketing

    3 months ago

    Washington, Washington, D.C., United States The Ven at Embassy Row, Washington, D.C., a Tribute Portfolio Hotel Full time

    We are currently seeking a Director of Sales and Marketing for Marriott Tribute Portfolio property on Embassy Row in Washington DC. Your daily activities will involve outside sales calls, obtaining new accounts, conducting site tours, and networking with the local business community to drive sales for your hotel. You will also be accountable for forecasting,...

  • Senior Director, Brand Marketing

    3 weeks ago

    Washington, Washington, D.C., United States The Washington Post Full time

    Job DescriptionThe Senior Director, Brand Marketing is a strategic leader, team builder, and thought leader responsible for driving the development and execution of The Washington Post's short- and mid-term brand marketing initiatives. Reporting to the Chief Strategy Officer, this role will support the achievement of the company's business and subscription...

  • Chief Marketing and Communications Officer

    1 week ago

    Washington, Washington, D.C., United States The Washington Ballet Full time

    Position OverviewTitle: Director of Marketing and CommunicationsReports to: Executive Director & Artistic DirectorClassification: Full-time, salaried, exemptCompensation: $125,000-$135,000Work Arrangement: 100% In-PersonRole SummaryThe Director of Marketing and Communications (DMC) serves as a visionary leader dedicated to enhancing the brand identity of The...

  • Chief Marketing and Communications Officer

    1 week ago

    Washington, Washington, D.C., United States The Washington Ballet Full time

    Position OverviewTitle: Director of Marketing and CommunicationsReports to: Executive Director & Artistic DirectorClassification: Full-time, salaried, exemptCompensation: $125,000-$135,000Work Arrangement: 100% In-PersonRole SummaryThe Director of Marketing and Communications (DMC) serves as a visionary leader, enhancing and promoting the brand identity of...

  • Marketing Coordinator

    1 week ago

    Washington, Washington, D.C., United States Thompson Coburn LLP Full time

    Thompson Coburn LLP, a prominent full-service law firm with a national presence, is seeking a Marketing Specialist for a full-time exempt role in its Washington D.C. office.With a team of over 400 attorneys specializing in diverse legal fields, Thompson Coburn is consistently acknowledged for delivering exceptional value and service to its clients. Our core...

  • Marketing Coordinator

    1 week ago

    Washington, Washington, D.C., United States Thompson Coburn LLP Full time

    Thompson Coburn LLP, a prominent full-service law firm with a presence in multiple cities across the U.S., is seeking a Marketing Specialist for a full-time exempt role in its Washington D.C. office.With a team of over 400 attorneys and expertise spanning 50 areas of law, Thompson Coburn is consistently recognized for delivering exceptional value and service...

  • Deputy Director

    1 month ago

    Washington, Washington, D.C., United States USAJobs Full time

    DutiesA primary purpose of this Office is to detect, identify and prevent market manipulation other trading abuses, misuses of material nonpublic information, and other manipulative or fraudulent activities that could lead to market disruptions, undermine market integrity, and harm customers and other market participants. As the Deputy Director, you will be...

  • Manager of Marketing Operations

    1 week ago

    Washington, Washington, D.C., United States The Recycling Partnership Inc Full time

    Job Overview - Marketing Operations ManagerLocation: Remote (Anywhere in the Continental US)Reports to: Senior Director of Marketing and CommunicationsPosition Type: Full-time, 40 hours per weekCompensation: $88,000 - $98,000 annuallyCompany Overview: The Recycling Partnership is dedicated to fostering a circular economy by enhancing recycling systems and...

  • Marketing Operations Specialist

    4 days ago

    Washington, Washington, D.C., United States The Recycling Partnership Inc Full time

    Job Overview - Marketing Operations ManagerLocation: Remote (Available throughout the Continental US)Reports to: Senior Director of Marketing and CommunicationsPosition Type: Full-time, 40 hours weeklyCompensation: $88,000 - $98,000 annuallyCompany: The Recycling PartnershipPosition Summary: The Marketing Operations Manager is integral to the execution of...

  • Marketing Operations Coordinator

    4 days ago

    Washington, Washington, D.C., United States The Recycling Partnership Inc Full time

    Job Overview - Marketing Operations ManagerLocation: Remote (Available throughout the Continental US)Reports to: Senior Director of Marketing and CommunicationsPosition Type: Full-time, 40 hours weeklyCompensation: $88,000 - $98,000 annuallyCompany: The Recycling PartnershipPosition Summary: The Marketing Operations Manager is instrumental in implementing...

  • Marketing Coordinator

    1 week ago

    Washington, Washington, D.C., United States Thompson Coburn LLP Full time

    Company OverviewThompson Coburn LLP is a prominent, full-service law firm with a presence in multiple cities across the United States. With a dedicated team of over 400 attorneys and expertise in various legal fields, we are recognized for delivering exceptional value and service to our clients.Position SummaryWe are seeking a Marketing Specialist for a...

  • Marketing Coordinator

    1 week ago

    Washington, Washington, D.C., United States Thompson Coburn LLP Full time

    Company OverviewThompson Coburn LLP is a prominent, full-service law firm with a strong presence across multiple cities in the United States. We pride ourselves on delivering exceptional value and service to our clients, supported by a team of over 400 skilled attorneys across various legal disciplines.Position SummaryWe are seeking a Marketing Specialist...

  • Marketing Coordinator

    1 week ago

    Washington, Washington, D.C., United States Thompson Coburn LLP Full time

    Company OverviewThompson Coburn LLP is a prominent full-service law firm with a significant presence across multiple U.S. cities. We pride ourselves on delivering exceptional value and service to our clients through our dedicated team of over 400 attorneys, each specializing in various areas of law.Position SummaryWe are seeking a Marketing Specialist for a...

  • Director of Sales

    3 weeks ago

    Washington, Washington, D.C., United States Washington Marriott Capitol Hill Full time

    OverviewOpportunity: Director of SalesDevelop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations, and community partnerships.Your Growth PathArea Director of Sales Regional Director of Sales Corporate Director of Sales VP of SalesYour FocusInterview, select, train, schedule, coach, and support associates,...

  • Head of Marketing Strategy

    4 days ago

    Washington, Washington, D.C., United States American Humane Full time

    Position OverviewAmerican Humane is in search of a seasoned Director of Marketing. This role is designed to be hybrid and will report directly to the Chief Marketing Officer. American Humane is dedicated to promoting diversity, equity, and inclusion within the workplace. We strongly encourage candidates from varied backgrounds to consider this...