Director, Marketing
1 month ago
For more than 100 years American Humane has been first in promoting the welfare and safety of animals and strengthening the bond between animals and people. We are first to serve, wherever animals are in need of rescue, shelter, protection or security. Through our innovative leadership initiatives – from our “No Animals Were Harmed®” program in Hollywood to broad-based farm and conservation animal welfare certifications, to rapid response rescue and care across the country – American Humane sets the gold standard as the most visionary and effective animal welfare organization in the nation.
Position summary:
The Director, Marketing will play a pivotal role in advancing American Humane’s mission to protect and care for animals globally. This high-impact and high-visibility role is responsible for working closely with senior leadership to build American Humane’s B2B and B2C brand strategy, positioning, and messaging while understanding the organization’s constituent needs and working to achieve ambitious growth goals.
Responsibilities:
- Develop and optimize B2B and B2C marketing campaigns across various channels, including digital, events, content marketing, influencers, and account-based marketing (ABM).
- Produce and maintain high-quality sales and marketing collateral that effectively communicates the value of our programs and services.
- Lead localization initiatives for global marketing materials.
- Partner with Development, Communications and Business Development teams to optimize websites, social media, and search marketing for fundraising campaigns, media coverage, and key events.
- Support corporate partner solicitation efforts.
- Implement and manage lead generation strategies, including forms, chatbots, landing pages, email cadences, and conversion rate optimization.
- Coordinate thought leadership content production, including whitepapers, case studies, articles, research, and blog posts.
- Plan, execute, and optimize digital marketing campaigns to drive brand awareness and lead generation.
- Analyze campaign performance and adjust strategies to maximize ROI.
- Develop strategies to nurture leads through the sales and business development funnel.
- Plan and coordinate participation in industry events, trade shows, webinars, and conferences, including the identification of potential speaking engagements on a global scale.
- Develop event strategies aligned with growth goals.
- Oversee creation and maintenance of marketing and sales assets, ensuring alignment with brand guidelines.
- Manage relationships with external creative agencies and vendors.
- Ensure websites are up-to-date, user-friendly, and SEO-optimized.
- Guide social media strategies to increase brand visibility and engagement.
Essential experience, knowledge, skills and abilities:
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 10+ years of marketing experience in both B2B and B2C environments.
- 5+ years of people management experience.
- Proven success in demand generation, pipeline acceleration, and revenue growth.
- Strong understanding of digital marketing channels and tools.
- Excellent written and verbal communication skills.
- Experience in content creation and thought leadership.
- Proficiency in marketing automation and CRM systems (e.g., Salesforce).
- Strong project management skills with the ability to multitask and prioritize.
- Ability to build cross-functional relationships, influence, and collaborate at all organizational levels.
- Creative thinker with a strategic mindset.
- Ability to use sound judgement and discretion when handling sensitive information.
- Proficiency in Microsoft Office suite of products including Teams, Outlook, PowerPoint, Word and Excel.
Direct reports:
- Graphic Designer
- Digital Marketing & Social Media Specialist
Physical demands and work environment:
- Position will be a hybrid of office/telework with the position based out of the Washington, DC office location and regular telework schedule based on organizational policy, need and manager discretion.
- Must be comfortable with animals, in particular dogs, in the office and at events.
- There may be an opportunity for occasional travel.
- Occasional weekend or evening work hours may be required.
- While performing the duties of this position, the employee will regularly be required to:
- Look at and work on a computer screen for extended periods, and
- Talk, hear and exchange information over the telephone, video screen and in person.
American Humane’s core values define our workplace, and these values serve as the cornerstone for interactions in advancing our mission and institutional goals. Employees are expected to adhere to all organizational policies and to act as role models, demonstrating American Humane’s core values:
- Compassion – Being kind and caring in our interactions with others.
- Accountability - Holding ourselves to the highest standards. Following through on commitments and owning our actions, behavior, and decisions.
- Respect for All – Being professional, listening to others and honoring diversity in all its forms.
- Loyalty to Mission – Staying focused on our purpose and our mission – our nation’s most vulnerable depend on us.
- Sustainability - Contributing to being a great place to work and achieving our shared mission and goals to make a difference, now and in the future.
- Honesty, Integrity, Trust – Demonstrating transparency, as trusted stewards of donor resources, supporting our leadership and one another.
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