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National Account Manager, LSR
4 months ago
Company DescriptionReporting to the Director of Limited Service Restaurants, you will increase vertical and horizontal distribution, volume, High 5 execution and scalable programs within assigned limited service restaurant chains.Job DescriptionNATIONAL ACCOUNT MANAGEMENTDevelop relationships with the top LSR Concepts within the USGain vertical distribution and develop new clients within the Limited Service Restaurants ChannelBuild mutually beneficial relationships with key account decision makers and partnersCustomizes presentations using business insights that appeal to your customer's needs to gain execution and programmingCreate account programming ( LTO's, staff programs) that are relevant to each account and increase volumeNegotiate contracts to guide execution and programming while maintaining appropriate spends per caseConduct business reviews and holds partners accountable to deliver upon agreed upon execution and programsParticipate in relevant Trade Shows and ConferencesConduct Stakeholder Mapping to identify and target key decision makersProject Manage and work cross functionally with Insights, Trade Marketing, and DistributionNEW BUSINESS DEVELOPMENT Thoroughly analyze and implement strategy to secure new accounts to expand our distribution footprint and availability to consumersUse Industry knowledge, network, and contacts to determine appropriate decision makers at target accounts to secure opportunities to sell Red BullProspect market through trade shows and industry events to develop relationshipsPresent data-driven insights to accounts, to illustrate the value proposition of Red BullClose new business deals, negotiating mutually beneficial multi-year partnerships with customersSee new partnerships through, integrating contract requirements with business operations and establishing a route to market and field force activation plansCROSS FUNCTIONAL FACILITATIONBuild relationships and credibility throughout the organization to influence at the region levelWork with our HQ On Premise Marketing and Brand Marketing to create custom account programs and ensure brand standards are intactCommunicate with partners in the regions to lead implementation, and to provide and receive account and program feedbackConduct regular reviews with SDOPs and DOPs to view program results and year to go plansAlign with Distribution Team to ensure route to market is in place for each accountAlign with Distributor Partners in the region to keep National Accounts top of mindON PREMISE MARKETING PROGRAMSDevelop programs to motivate, engage and reward staffWork with trade marketing and 3rd party agencies to develop relevant social/ digital programming to increase brand and product relevanceCreate programs that deliver a premium product experienceBUDGETS & PLANNINGManage budgets by account, always analyzing return on investment and rate per casePlan and tracks volume monthly by account chainAnalyze distribution and non-buy reports on a monthly basis to close gapsHelp develop, track, and control budgets to secure agreement on the annual Business Plan budgetsControls account volume forecasting and spend management through accurate and regular Customer Program Management (CPM) updatesBUSINESS ANALYSISPerform post-promotion analysis following all programs to evaluate promotional effectiveness.Use all available RBNA and customer data, tools and Category Management support to maintain a position of expertise within the Energy Drink Category with assigned accountsAnalyze sales data thoroughly to define priorities, identify opportunities, and apply focus for the teamBUSINESS REVIEWSConduct scheduled business reviews with account leadership and internal field sales to update on business, competition, and opportunities.Provide Energy Insights that inspire change in promotion, price, or display practicesParticipate in activities to build relationships and 'wire' accounts to its deepest levelQualifications8+ years of CPG sales experience, with experience creating growth in Limited Service Restaurants5+ years of new business development experienceExperience using analytics to produce business insightsExperience implementing scalable programming that delivers sales resultsBusiness Management experienceBachelor's degree or equivalent work experienceMust be fluent in English, additional language skills an advantageAdditional InformationThe base salary range for this position is $115,000 to $173,00 + cash incentivesActual salary offer may vary based on work experience.The base pay range is subject to change and may be modified in the future.Our current Benefits include:Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement(Benefits listed may vary depending on the nature of your employment or work location)Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
