Conversion Rate Optimization Specialist
2 months ago
About us
At Auctane, we are united by a passion to help sellers - wherever they are, however they operate - fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products - over $200 billion worth - to customers around the globe. And Auctane is just getting started.
Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
About the role
As a Conversion Rate Optimization Specialist, your primary objective will be to work on continuous optimization of our marketing websites' conversion rates and across our digital channels. You will play a pivotal role in planning, project-managing, implementing, and analyzing experiments to enhance user experience, remove barriers to conversion, and maximize online performance. Collaborating closely with cross-functional teams (marketing ops, performance marketing, product marketing managers), you will employ data-driven insights to identify improvement opportunities, conduct A/B and multivariate testing, and drive continuous optimization efforts. The ideal candidate should possess a strong background in digital marketing, data analysis, and a passion for optimizing conversion rates.
What will you be doing?
- Execute against a comprehensive strategic CRO roadmap in alignment with Auctane marketing and business objectives and goals
- Utilize analytical tools (Google Analytics, Segment, Looker, and others) to conduct in-depth analysis of user behavior, conversion funnels, and website performance to identify and address barriers and friction points in the conversion process to optimize user experience and drive higher conversion rates.
- Plan, execute, and analyze A/B and multivariate tests to validate hypotheses and measure the impact of optimization efforts.
- Monitor and analyze key performance metrics related to conversion rates, identifying trends and opportunities for improvement.
- Stay updated on industry best practices, emerging trends, and new technologies in conversion rate optimization.
- Collaborate with stakeholders to develop actionable reports and presentations, highlighting conversion rate optimization performance and recommendations for improvement.
- Bachelor's degree in Marketing, Computer Science, Statistics, Marketing, or a related quantitative field. Master's degree preferred.
- 3+ years of experience in digital marketing, with a focus on conversion rate optimization, user experience, or related disciplines.
- Proven track record of successfully managing CRO initiatives that resulted in measurable improvements in conversion rates and business outcomes through A/B testing and multivariate testing methodologies.
- Expert proficiency in A/B testing platforms such as Optimizely, Adobe Target, Google Optimize
- Working knowledge within data analysis tools such as Looker, Google Analytics, etc.
- Excellent project management skills with the ability to manage multiple initiatives and prioritize effectively utilizing strong communication and presentation skills, with the ability to articulate complex ideas and data-driven insights to diverse stakeholders (including executive)
- Previous experience managing CRO in a multi-brand setup
- Previous experience testing across different languages, localization
- Strong project planner; collaborates well with others at all levels
- Front-end Development experience (HTML, CSS, JS)
- Previous experience working in Jira and a Scrum/sprinting environment
- Discount on your personal shipment orders via stamps.com and GlobalPost.
- Charitable donation matching We are happy to support your initiatives by duplicating the amount donated.
- Volunteer day. You can take 1 day off per year in order to participate in volunteering activities We will love to see some pictures in our slack
- Referral Fee We need your support in hiring top-class talent We offer a referral bonus of 500-5K, depending on the complexity of the role and the hiring process.
- Great work-life balance. We offer a flexible work schedule and will do our best to adapt to your situation. Working in a fast-paced environment can be intense, but that doesn't mean you shouldn't enjoy your free time
- An inclusive and upbeat work environment Leave your suit behind... business casual, jeans accepted kind of place More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.
- A cross-cultural atmosphere We are a truly international team of over 20 nationalities that speak at least 10 languages. Our company language is English and all internal communication and company-wide meetings are in English.
- Company events Work hard, play hard We do our best every day, even at our regular team-building events.
- Internal and external training, free access to online training platforms such as LinkedIn Learning.
- We are a hybrid company. All team members at Auctane in Austin come into the office Tuesday-Wed-Thursday.
- We offer 10 paid days off for U.S. holidays throughout the year
- Health and Wellness: The well-being of our team is super important to us. Choose from different options that help you focus on your health.
- Take the reins of your time off with our flexible PTO policy - because work-life balance should always be in your hands
- Attractive office space in the heart of central Austin, Texas (free drinks, snacks...)
- Indulge in weekly catered lunches at our office - a delicious perk to fuel your work.
- Free garage parking directly across from the office building.
- Fitness center in the office with Tonal Mirrors, Peletons, free weights, etc.
- We offer a gym discount program to help you stay fit and healthy
- Find your zen right at the heart of our Austin office with weekly onsite yoga sessions - because balance is key to our vibrant workplace culture
- 401k employer matching program - because your future deserves a friendly boost
- We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
- We've got your furry friend covered with pet insurance discounts.
- Have a helpful legal sidekick right in your back pocket with our free access to Rocket Lawyer.
- Get ready for hassle-free healthcare from the comfort of your couch - we offer free Telehealth services to keep you feeling your best
- Treat yourself to relaxation on the regular - enjoy a monthly discount at Massage Envy.
- Get ready to rock our brand with style - we've got awesome company swag to offer
- ☆We conduct annual merit reviews to recognize and reward your hard work and achievements.
- BenefitsHub platform to obtain perks and discounts on auto/home insurance, pet insurance, travel, fitness, etc.
- Wellness programs with wellness discounts on medical benefit deduction and offers various company wellness activities/webinars and challenges such as Steps challenges and a Health Fair
- Health savings account employer contribution for HSA medical plan enrollees.
- Sit for prolonged periods of time
- Utilize wrist and hands for a prolonged period of time
- Walk short distances
- Stand for short periods
- Speaking and conversing with others
- Lift up to 25lbs without assistance up to chest height
Equal Opportunity Employer/Veterans/Disabled
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