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Search Engine Optimization

1 month ago

Austin, United States UPLIFT Desk Full time
Job DescriptionJob Description

Job Description

UPLIFT Desk is seeking an experienced and highly motivated SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will be responsible for managing all SEO activities, including content strategy, link building, and keyword strategy, to increase rankings on all major search networks. This role will also oversee all SEM campaigns on Google, Yahoo, and Bing to maximize ROI. You will play a crucial role in keeping our sites and pages technically optimized for mobile users and search performance, focusing on information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance. Additionally, you will perform ongoing keyword research to discover new opportunities and trends based on industry and company product evolution.

Required Qualifications

  • Bachelor's Degree in Marketing or a related field
  • 5+ years of SEO or search marketing experience at an ecommerce company, you are considered an “expert” by your peers with a proven track record of successful SEO campaigns and content marketing strategies across Google, Yahoo and Bing.
  • 3+ years of experience writing and editing content, ideally for an eCommerce business
  • Ability to work in CMS systems (Contentful is a plus).
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, Google Tag Manager, SEMrush, etc.
  • Comfortable with HTML, CSS, and JavaScript for on-page SEO tactics (source code analysis)

Preferred Qualifications

  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Strong understanding of search engine algorithms and ranking factors
  • You’re a strong verbal and written communicator, a great partner to engineers and other teams, and able to execute projects and analysis independently
  • Proficient in designing tests and working with the web team to optimize email conversion rates
  • Ability to create compelling and original content

What You’ll Do

  • Be responsible for driving organic traffic to our pages and improving conversion rate
  • Optimize our site to improve our reach in Google, Bing, and other search engines. You’ll track traffic patterns, research keywords users are searching for, and analyze data to determine how to make our pages rank higher
  • Perform ongoing keyword discovery, expansion and optimization for landing pages for search engine marketing
  • Audit content to advise campaign- and content-creators on when to create new content, update old content, and consolidate older content to ensure rankings and best practices for optimizing user experience
  • Monitor traffic and understand the impact of optimizations as well as external changes (such as algorithm updates, SERP changes, and Google global algorithm changes)
  • Research and analyze competitor advertising links and develop and implement link building strategies
  • Work with the development team to ensure SEO best practices are properly implemented on the website in both existing and new code
  • Work with editorial and marketing teams to drive SEO in content creation
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
  • Leverage in-house marketing tools to inform strategic decisions with data
  • Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L
  • Drive a hypothesis-driven, analytics-based approach to lead improvements in rank and performance
  • Perform other related duties as assigned by management

Benefits

  • A merit-based environment that rewards growth and accomplishment regardless of seniority
  • Generous paid time off
  • 4% 401K company matching with instant vesting (after one year)
  • Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)
  • Flexible spending account (FSA) for health care and child care costs
  • Company-paid & Supplementary Life Insurance; Long-term & Short-term disability
  • Free UPLIFT Desk (after one year)
  • 50% discount on all UPLIFT products
  • Free healthy (and not so healthy) snacks and drinks
  • On-the-job training and skills development
  • A supportive and engaging work culture that promotes healthy living

Position Details People Ops make final decision on details listed below

  • Compensation: DOE
  • Type: Full-time
  • Employee Status: Regular
  • Work Schedule: Monday - Friday, 8am-5pm, 40 hours per week
  • Location: Austin, Texas

About UPLIFT Desk

As a fast growing, mid-sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world-class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees

UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers’ comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content team's ecommerce website offers customers the ability to configure products specifically to their needs. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We offer the best 15 year warranty in the business Our Interior Design and Contract Sales teams specialize in large office furniture layouts for commercial buildings that serve most Fortune 500 companies.

Award winning UPLIFT Desk is loved globally

  • Rated Best Standing Desk by New York Times Wirecutter 5 years in a row
  • Hundreds of thousands of happy customers around the world sit and stand at an UPLIFT Desk
  • Google reviews - 4.9 rating with thousands of reviews

We value our environment:

  • We plant 5 new trees in U.S. National Forests for every solid wood desk sold. By partnering with the National Forest Foundation, we're able to plant tens of thousands of new trees each year
  • Solar powered operations: Our Austin facilities produce over a megawatt of electricity through roof-mounted solar panels on three large warehouses
  • We use sustainable materials in our products. Some examples are:

    • Bamboo Desktops, Drawers, & Motion Boards: The world's fastest-growing plant, Moso bamboo is a grass that grows as quickly as an inch an hour
    • Eco Curve Desktops: Eco Curve desktops use 100% recycled MDF and have the lowest carbon footprint in the industry due to not using edgebanding, backer boards, adhesives, or solvents
    • Rubberwood Desktops: Pará rubber trees produce 99% of the world's natural rubber latex. The rubber production lifespan of these trees is exhausted after about 25-30 years. Our rubberwood desktops give the trees a second life

Equal Opportunity Employer (EEO)

UPLIFT Desk believes in building an organization whose staff reflects the true diversity of our community. We hire, promote, and reward employees based on results and professional performance. UPLIFT Desk provides equal employment opportunities to all employees and applicants without regard to religion, sex, age, sexual orientation, gender identity, race, creed, color, national origin, alienage or citizenship status, marital status, partnership status, ancestry, disability, or veteran status.

To all recruitment agencies: We do not accept agency resumes. UPLIFT Desk is not responsible for any fees related to unsolicited resumes.

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