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Digital Marketing Specialist

2 months ago

Austin, United States augmentjobs Full time
Job DescriptionJob Description

Job Description:

We are looking for a talented and experienced Digital Marketing Specialist to join our marketing team. The Digital Marketing Specialist will be responsible for developing and implementing digital marketing strategies to drive online traffic, engagement, and conversions. This role requires a strong grasp of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

Roles and Responsibilities:

  1. Digital Strategy Development:

    • Develop and implement comprehensive digital marketing strategies aligned with business goals and objectives.
    • Plan and execute digital campaigns across various channels, including SEO, SEM, social media, email, and display advertising.

  2. Content Creation and Management:

    • Create, edit, and optimize content for digital platforms, including websites, blogs, social media, and email campaigns.
    • Coordinate with content creators, designers, and agencies to ensure content aligns with brand voice and messaging.

  3. Social Media Management:

    • Manage social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
    • Create engaging content, monitor social media trends, and interact with followers to build community and enhance brand visibility.

  4. SEO and SEM Optimization:

    • Conduct keyword research, optimize website content, and manage PPC campaigns to improve search engine rankings and visibility.
    • Monitor and analyze campaign performance metrics, ROI, and KPIs to optimize strategies and drive continuous improvement.

  5. Email Marketing Campaigns:

    • Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
    • Manage email lists, subscriber databases, and CRM platforms to ensure effective communication and engagement.

  6. Digital Analytics and Reporting:

    • Track and analyze website traffic, user behavior, and campaign performance using Google Analytics or similar tools.
    • Prepare regular reports and dashboards to communicate insights, trends, and ROI to stakeholders.

  7. Campaign Optimization and Conversion Rate Optimization (CRO):

    • Identify opportunities for campaign optimization and CRO to improve conversion rates and achieve marketing goals.
    • Implement best practices for UX/UI, landing page design, and lead generation strategies.

  8. Stay Updated with Industry Trends:

    • Stay current with digital marketing trends, best practices, and emerging technologies to drive innovation and competitive advantage.
    • Continuously improve knowledge and skills through professional development, training, and certifications.

Skills and Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field; Master's degree or certifications (e.g., Google Ads, HubSpot) are a plus.
  • X+ years of experience in digital marketing roles, with a proven track record of successful digital campaigns and initiatives.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Moz), and social media management tools (e.g., Hootsuite, Buffer).
  • Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
  • Creative mindset with strong written and verbal communication skills, and attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment, with a focus on achieving measurable results.
  • Experience in B2B or B2C digital marketing, with knowledge of lead generation, customer acquisition, and retention strategies.

Compensation:

  • The salary for this position is competitive and commensurate with experience.
  • Benefits package includes health insurance, retirement plan options, paid time off, and professional development opportunities.

Application Process:

Please submit your resume and cover letter detailing your qualifications and interest in this position. We will contact selected candidates for further interviews.

This job description is tailored to attract qualified candidates for a Digital Marketing Specialist position by outlining specific responsibilities, required skills, and offering details about compensation and benefits. Adjustments can be made based on the company's industry, size, and specific digital marketing needs, such as specialization in particular platforms (e.g., e-commerce, SaaS) or digital marketing strategies (e.g., influencer marketing, content marketing).