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Contract Conversion Optimization Specialist
3 months ago
About Lifesize
At Lifesize, we understand the power of connecting people to make the workplace great. For more than a decade, Lifesize has been at the forefront of video collaboration, delivering high-quality solutions designed to bring people together. We combine a best-in-class, cloud-based video conferencing experience, with award-winning, easy-to-use devices that are designed for any conference room so you can connect to anyone, anywhere. It’s a meeting experience like no other. Our video conferencing solutions are designed for the demands of today’s modern enterprise, yet fully accessible to businesses of any size. For more information, visit www.lifesize.com or follow the company @LifesizeHD.
Description Lifesize is looking for a tactical and creative online marketer with 1-3 years experience to join our global marketing team for conversion optimization (CRO). This person will be responsible for the execution and day-to-day maintenance of the online marketing strategy to increase conversions using web analytics and conversion optimization to drive higher customer acquisition. You should be data driven in all that you do with a strong attention to detail. Increasing conversions for all marketing channels is the top priority.
Responsibilities
- Work closely with internal and external teams to create test hypotheses, implement tests and report on results
- Create projects to roll out winning results wherever needed on lifesize.com
- Work all platforms to execute the conversion optimization strategy including analytics, A/B/n testing platform and task management
- Maximize all search, paid and non, with a continuous testing program.
- Perform regular competitive analysis to ensure Lifesize remains a market leader
- Manage the online customer experience from first visit to sale
- QA of all tests prior to launch.
Qualifications
- Minimum 1-3 years of online marketing experience with roles that include CRO and Analytics
- Highly Motivated, analytical and business focused with proven ability to execute comprehensive marketing plans that accelerate growth
- Ability and desire to work in a fast paced, collaborative environment
- Flexible and ready to shift needs as business demands shift
- Ability to foresee marketing trends and react quickly
- Experience working with CRO platforms
- Familiarity with working in a content management system (CMS) is required. SiteCore specifically is preferred
- Adobe Analytics and Target as well as Crazy Egg experience preferred.
- Strong analytical skills with the ability to turn the data into action
LIFESIZE, INC. IS AN EQUAL OPPORTUNITY EMPLOYER. LIFESIZE DOES NOT DISCRIMINATE AGAINST ANY APPLICANT FOR EMPLOYMENT BECAUSE OF AGE, GENDER, SEXUAL ORIENTATION, RACE, RELIGION, NATIONAL ORIGIN, ETHNICITY, VETERAN STATUS, OR DISABILITY.
