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Senior Event Marketing Manager

2 months ago

Boston, United States Snyk Full time

Our Opportunity We are seeking a dynamic and experienced Senior Event Marketing Manager who is passionate about the operational, analytical, and business relationships that contribute to the success of events. Our driven, operationally-minded, and collaborative event professional will support our expanding global calendar of third-party conferences and proprietary events to enhance Snyk's brand awareness, foster lead engagements, and create new sales opportunities. Snyk is on a mission to create immersive experiences for our customers, users, prospects, and the community at large.

You'll Spend Your Time: Driving, developing, and managing our global events and conferences calendar to enhance Snyk's brand awareness, foster lead engagements, and create new sales opportunities. Collaborating closely with marketing, DevRel, sales, and business development teams to strategize the selection of the most suitable tradeshows and conferences for Snyk. Overseeing pre-, during, and post-event planning, reimagining both virtual and in-person events to maximize engagement, and regularly reporting on business results. Managing vendor relationships, partnering with vendors to achieve event goals effectively. Planning, budgeting, measuring ROI, and setting goals for lead and pipeline generation, ensuring meticulous tracking towards objectives. Defining tasks based on company priorities and troubleshooting problems independently. Effectively communicating successes aligned with the company's core business outcomes. Acting as an evangelist for Marketing processes and principles. Utilizing data to inform decision-making and collaborating with managers and analysts to establish reporting mechanisms for tracking results.

What You'll Need: 5+ years of experience in B2B event management, including both in-person and virtual platforms, with a demonstrated ability to engage effectively with users. A dedication to perfecting small details and exceeding user experience expectations. Previous collaboration with inside sales teams, demonstrating an understanding of how to support and accelerate their efforts. A data-driven mindset, with experience in analyzing campaign results to derive actionable business recommendations. Comfortability with multitasking, catering to various stakeholders, within a fast-paced environment. Proficiency in utilizing marketing automation and CRM tools. Ability to effectively communicate complex challenges to managers. A strong sense of ownership over core Marketing programs and their outcomes. Proven effectiveness in collaborating with cross-functional team members, approaching challenges with a solutions-oriented mindset.

We'd be Lucky if You: Have experience at a global cybersecurity company. Have experience driving corporate branded events on a conference scale. Are hands-on, curious, and love to learn new things.

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