Senior Marketing Manager

2 months ago

Boston, United States McCann New York Full time

Senior Marketing Manager

Location: Boston, MA



ABOUT MCCANN NY:

We’re McCann New York. This is where, for over a century, three simple words have led the way: Truth Well Told. It’s our belief that consumer insights based in truth are crucial to building brands that last. We helped Coca-Cola teach the world to sing and Mastercard celebrate the things in life that are “Priceless.” We’re passionate and persistent, inclusive, and inquisitive. Also, we like to laugh. And all of this finds its way into what we do best: creating culture-defining work that moves business. We’re proud to have been named the Cannes top performing New York and North America agency in 2023, Campaign US BIG agency of the year in 2022. We are also honored to have made Ad Age's A-List four years in a row and been named Fast Company World’s most innovative agency.



The Role:

We are looking for a Senior Marketing Manager to join our team This person will be a member of the McCann NY team, and will be sitting directly with the client in Boston, MA. You will be fully immersed within their business, and support a global brand that is a leader in its category, and is creating breakthrough, award-winning marketing.


You will be essential to the continued success of our creative work, which is fully integrated across advertising, content, direct marketing, channel marketing, events, public relations, social media, search and digital. We are in need of someone who can be a true partner to our client, and to support the larger team in creating revolutionary work.



What You’ll Do…

  • Support with planning and tracking of large-scale integrated marketing campaigns to drive awareness, engagement, and consideration of products by working closely with members of Marketing, Sales, Strategic Partnership, Home Office Strategy, and Product Development teams
  • Lead the execution of a variety of workstreams across marketing channels and the campaign ecosystem, partnering with cross-functional teams internally and agency partners to deliver broad and firm-specific integrated marketing campaigns
  • Maintain a strong attention to detail for marketing reviews, while also communicating and tracking the status and pertinent details around a variety of project plans in support of marketing initiatives
  • Partner cross-functionally to proactively monitor and report on the performance of campaigns, working with teams on optimizations and enhancements to drive high performance
  • Lead the creation of integrated campaign reports in partnership with the full team, delivering a key narrative on performance along with optimizations
  • Develop strong relationships with the integrated team across various disciplines, business and agency counterparts, across Creative and Production, Digital Media, Social, SEM, Website and UX, and Direct Marketing
  • Facilitate client and Compliance reviews, as well as status meetings
  • Build and manage relationships with team members and partner agencies that are working remotely and/or in various markets across the country and globe



What You Bring …

  • 4+ years of marketing/advertising experience required
  • Bachelor's degree in a relevant area required
  • Experience and/or interest in the investing and financial services industry
  • Agility and nimbleness in a constantly changing competitive landscape. Project management skills are a plus
  • Crisp thinker and communicator - verbally, visually and in writing
  • Proactive, curious, and self-motivated with a strong attention to detail
  • A clear communicator who is able to build trust and confidence among clients and colleagues alike


At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.



How We Care for McCanners

  • Competitive insurance coverage – inclusive of medical, dental, and vision
  • 21 paid company holiday days
  • Time Well Taken
  • 80 hours of Paid Sick Time per calendar year
  • Access to Degreed – a learning and skill platform
  • 401k Retirement with 6% employer matching
  • Enhanced Maternity, Adoption and Parental Leave
  • Wellness resources –including free access to Headspace.



Commitment to Diversity, Equity, and Inclusion

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.



McCann is an EEO M/F/Disability/Vet Employer

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