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Marketing Specialist

2 months ago

West Des Moines, United States Midwest Heritage Full time

At Midwest Heritage, the core of our culture is taking care of the customer and taking care of each other. Our employees appreciate that their contributions make a direct impact on the success of our business as well as their own personal and professional growth.

Midwest Heritage

Job Title: Marketing Specialist

Department: Banking

FLSA: Non-Exempt

General Function:

Collaborates with leadership in planning, coordinating, and implementing advertising and marketing initiatives. Develops, designs, and implements communications and marketing programs and materials for Midwest Heritage.

Core Competencies

•Creation

•Communication

•Organization

•Publish Written and Visual Content

•Strategic Thinking

Reporting Relations:

Accountable and Reports to: Director of Marketing

Positions that Report to you: None

Primary Duties and Responsibilities:

  • Develops, designs, and implements marketing programs and materials for Midwest Heritage that effectively create brand awareness.
  • Conceptualizes visuals based on requirements.
  • Prioritize and manage multiple projects within project and campaign specifications.
  • Coordinates company promotions and special events that create brand awareness and promote marketing efforts.
  • Responsible for maintaining marketing briefs and campaign recaps to improve marketing efforts.
  • Creates, designs and manages communication and other marketing collateral for website, social media, presentations, newsletters, meetings, career fairs, customer surveys, etc.
Knowledge, Skills, Abilities, and Worker Characteristics:
  • Commitment to the Midwest Heritage mission and willingness to promote the values of the company.
  • Proficient with marketing concepts and ability to successfully utilize concept in a creative and business mindset.
  • Proficient computer skills, including current social media platforms and must be proficient in Microsoft Office, Adobe Creative Suite and Canva.
  • Ability to interpret reports and develop marketing initiatives in response.
  • Excellent organizational and time management skills.
  • Excellent interpersonal skills; ability to relate to and interact with other people in a friendly, professional manner.
  • Ability to identify problems, develop and execute solutions.
Education and Experience:
  • High school diploma or equivalent. College degree in a related field is preferred.
  • Two plus years of related experience.
  • Bachelor's degree in related field preferred.
  • Previous banking experience is a plus.
  • Must have demonstrated expertise in Microsoft Office, Adobe Creative Suite, and Canva.
Physical Requirements:
  • This position is classified sedentary/light and requires the ability to sit for long periods of time.
  • Visual requirements include: ability to see detail at near range with or without correction.
  • Must be able to perform the following physical activities: sitting for long periods, talking (in person and by telephone), hearing and repetitive motions.
Working Conditions:
  • The duties of this position are normally performed in a general office setting. This is a fast paced work environment.
  • There is frequent pressure to meet deadlines and handle multiple projects in a day.
  • Minimal travel
Equipment Used to Perform Job:

Computer (PC with Microsoft Office programs), telephone, calculator, telephone, copier, fax, and printer.

Contacts:

This position works with Midwest Heritage employees, customers, Hy-Vee employees, vendors and outside agents doing direct business with Midwest Heritage

Confidentiality:

This position has the responsibility to protect the privacy and confidentiality of customers, employees and bank/insurance/financial information at all times.

In the performance of their respective tasks and duties all employees are expected to:
  • Follow all state and federal regulatory requirements and complete assigned training courses within the required timeframes.
  • Perform quality work within deadlines.
  • Interact professionally with other employees, customers and suppliers.
  • Work effectively as a team contributor on all assignments.
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.