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Social Media Strategist, Paid Social Media Advertising
3 months ago
Overview
:
Mediassociates
is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It
leverages
an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and
optimizing
business outcomes. With the advertising landscape shifting
almost daily
,
Mediassociates
leads clients through the ongoing revolution in media and technology.
Mediassociates
has been named an Adweek Fastest Growing Agency and an
AdAge
Best Place to Work.
We are expanding our team and seek a
Social Media Strategist
experienced in
PAID SOCIAL MEDIA ADVERTISING
to contribute to social media strategy development, campaign research & ideation, in-flight campaign/metric optimization, project management, content publishing, vendor management, and develop strong client relationships as a member of the digital media team.
The ideal candidate will be an integral part of our ever-growing social team at
Mediassociates
and will have proven experience across
PAID
social media advertising platforms, publishing tools and analytics systems. Proven paid social success developing strategies, testing, implementation and analyzing performance.
Culture is a core focus of our agency, and we are looking for individuals who are passionate about paid social advertising and the desire to foster a positive team and agency culture.
Responsibilities
Oversee, execute,
QA
and
optimize
campaigns
across all
paid
social channels (Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc.).
Build and implement paid social media advertising strategy via client research, competitive research, platform evaluation, audience research, in concert with client brand positioning and creative strategy.
Collaborate cross-functionally with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
Advise in-house and external creative partners in best practices for creating content (video, image & text, etc.) to achieve campaign goals.
Leverage data-driven approach to analyze campaign performance and
derive insights and strategic recommendations to improve KPIs
Requirements
5+ years' experience in development, planning, activation, management, optimization, and measurement of paid social media advertising campaigns based on client goals and KPIs.
Strong in-platform experience across major social platforms including (but not limited to): Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc. including proven knowledge of social media vendor and platform capabilities, integrations, and
measurement
Knowledge of industry best-practices and platform
selection
based on campaign
objectives
, general copy direction/CTAs, engagement metrics, and digital response metrics.
Superb written skills and knowledge of grammar are
required
. Strong visualization and conceptual skills a plus.
Proven ability to integrate social media campaigns with other digital and offline paid advertising activities as well as CRM data and systems.
Positive attitude and ability to contribute to a fun, dynamic, collaborative team culture.
Innovation will be key to this role. Please be prepared to discuss
approach
to staying on top of emerging platform changes/trends, and new platforms available in the industry.
Experience and skill in presenting as a part of a group is imperative.
BS in Communications, Marketing, Business, New Media, or Public Relations is
preferred
Our office
is located in
Sandy Hook, Connecticut. While we
maintain
a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door.
Candidates from outside the local area who
are able to
work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply.
Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party.
Other team or client meetings may be scheduled at other times during the year.
Mediassociates
is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local la
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