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Field Marketing Specialist

4 months ago

West Columbia, United States Confluent Full time

Confluent Field Marketing Specialist - Columbia, South Carolina

About the Role: The Field Marketing Specialist will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to support, execute, and track various tactics for field marketing programs including digital programs, events, webinars, regional trade shows, joint partner events, and account-based marketing. The ideal candidate will be a results-oriented self-starter with a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset, and strong execution skills. This role reports to the Staff Field Marketing Manager - Public Sector. What You Will Do: Provide tactical execution against various field marketing initiatives aimed at converting net new and expansion pipeline for enterprise and commercial account segments. Support workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, working with third-party vendors, and other projects. Work closely with the Public Sector field marketing managers to support the execution of integrated programs targeting Public Sector accounts. Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow-up are met. Assist in coordinating stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations. Proactively manage and update the field marketing calendar and budget. What You Will Bring: 1-3 years experience in marketing; B2B marketing and technology industry experience preferred. Successfully supporting field marketing programs and go-to-market campaigns in a public sector environment such as Federal Civilian and State and Local Government Agencies. Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Marketo, 6sense, Outreach; experience with Splash registration/landing page tool a plus and Folloze. Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals. Data-driven mindset with an understanding of pipeline management and metrics, including opportunity acceleration and velocity. Strong written and verbal communications skills, including experience in copywriting and presentation decks for internal and external B2B audiences. Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders. Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment. Strong analytical and organizational skills, executing programs on time and within budget. Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with various teams. Experience with tradeshow and meeting management, including logistics, booth requirements and build, vendor management with the ability to manage multiple deadlines simultaneously. Ability to travel 25%. What Gives You an Edge: Familiarity with Tableau/Salesforce dashboards and report creation. Experience using Google suite applications, including the ability to create visually appealing presentation decks to accurately represent data analysis and trends. Come As You Are At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Confluent offers competitive pay and benefits. This position has an hourly estimated pay of $47-54 / hour. Actual pay may vary depending on skills, qualifications, experience, and work location. To learn more about our benefits click

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