CRM Specialist

1 week ago

Columbia, United States Waybetter Marketing Full time

CRM Specialist

Waybetter Marketing is a marketing agency based in Columbia, Maryland. We are seeking a CRM Specialist to join our team. The right candidate will have 5+ years of experience, extensive experience with CRM tools such as Slate, Klaviyo, Marketo, or others, and the ability to be physically present in our Maryland office on Mondays, Tuesdays, and Thursdays. We offer a hybrid schedule, with remote Wednesdays and Fridays for all employees.


This is Something You'll Want to be a Part of:

We are a team of passionate marketers and technologists dedicated to helping colleges and universities increase their student enrollment. Our focus is exclusively on the higher education industry, and we use hyper-personalized, data-driven campaigns to achieve our goals. We tap into top marketing automation tools and our team's bright minds to deliver exceptional results for institutions of all shapes and sizes across the country.


As a key member of our Slate services team, you'll work with Technolutions’ Slate—a leading CRM platform widely used across higher education. You'll help institutions optimize their CRM systems to effectively recruit and enroll students.


You'll Enjoy Days of:

  • Partnering with colleges and universities to enhance their CRM capabilities, improving student recruitment and operational workflows.
  • Serving as the lead architect, engineer, and builder on CRM enhancement projects, guiding everything from concept to completion.
  • Collaborating with colleagues and external partners to coordinate project timelines and deliverables, ensuring seamless communication and on-time completion.
  • Conducting thorough quality testing of all projects before final delivery to ensure flawless execution.


These Are The Types of Things You'll Help Clients With:

  • Configuring and strategizing data infrastructure
  • Configuring student-facing portal (web) pages
  • Designing and optimizing forms
  • Managing event configurations and strategies
  • Configuring applications, reader bins, workflows, and strategies
  • Overseeing CRM integrations and their configurations
  • Crafting reporting structures and strategies
  • Building and automating email workflows
  • Implementing dynamic content strategies


This Role is Perfect for You If:

  • You have experience with marketing automation tools like Slate (higher ed), Klaviyo, Marketo, Salesforce, Eloqua, or similar.
  • You’re technically skilled and eager to develop your technical expertise further.
  • You thrive under deadlines and consistently deliver top-tier results.
  • You’re detail-oriented with a relentless focus on execution and quality.
  • You excel at communicating complex ideas clearly and effectively to both technical and non-technical audiences.
  • You’re motivated, competitive, and driven by results, with a positive attitude to match.


Why You Want to Work at Waybetter:

We’re an established, agile company poised for continued (and considerable) growth. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do. At Waybetter, you’ll find impactful work, growth opportunities, and a great team culture.


Take a peek at our crew:


Need something beyond a picture? Hear us speak from this sampling of webinars:


Waybetter Perks:

  • Competitive salary + bonus
  • Health insurance
  • 401(k) with a guaranteed 3% profit sharing
  • 15 days PTO plus numerous company holidays
  • Paid parental leave
  • Pre-set work-from-home days
  • Professional development stipend
  • Free snacks

Learn more about Waybetter:


Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements are not available.

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