Marketing Automation Specialist

4 days ago


Columbia, Missouri, United States Waybetter Marketing Full time
Marketing Account Manager

Waybetter Marketing, a leading marketing agency in Columbia, Maryland, is seeking a highly skilled Marketing Account Manager to join our team. As a key member of our team, you will be responsible for managing the end-to-end technical setup and deployment of marketing campaigns across multiple channels, including email, SMS, digital ads, print, and web.

Key Responsibilities:
  • Utilize marketing automation tools like Slate, Salesforce, and more, to drive campaign success.
  • Fluidly transition between different client needs, communication styles, and tasks throughout the day.
  • Maintain and manipulate complex student databases, ensuring accurate and strategic data imports.
  • Craft concise, compelling content tailored to each channel.
  • Ensure every email, website, and campaign is flawless before it reaches the audience.
  • Continuously improve results through data-driven insights, proactive problem-solving, and strategic adjustments.
Requirements:
  • Experience with data and marketing operations.
  • Deadline-focused.
  • Committed to flawless execution.
  • Competitive and driven by results.
  • Detail-oriented.
  • Able to learn new tools and technologies quickly.
  • Effortlessly switch gears between tasks and clients, maintaining a high level of professionalism and effectiveness.
Why Waybetter Marketing?

We're an established, agile company poised for continued growth. We work hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do. At Waybetter Marketing, you'll find impactful work, growth opportunities, and a great team culture.

We offer a competitive salary, bonus, health insurance, 401(k) with a guaranteed 3% profit sharing, 15 days PTO, paid parental leave, pre-set work-from-home days, professional development stipend, and free snacks.



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