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Marketing Analyst

2 months ago

Ann Arbor, United States Wacker Chemical Full time
Date: Jul 5, 2024 Location: Ann Arbor Company: Wacker Chemical Corporation

Our world needs ideas As one of the world's most research-intensive chemical companies, we have been developing leading solutions for numerous sectors - from construction to photovoltaics and cosmetics to rubber - for over 100 years. We have a global presence with production sites on three continents and 14,600 employees from 70 nations.

WACKER SILICONES is one of the world's biggest silicone manufacturers with silicone-based system solutions and over 3,000 different products. At our Ann Arbor site, we are currently looking for aMarketing Analyst to join our growing team.

Supports and uses professional knowledge in promoting production, sales, and marketing activities across the business unit . Analyzes market data to monitor the performance of existing sales and / or marketing strategies and procedures. Must analyze patterns and effectively draw conclusions from data related to the organization's ability to sell its products or services in the marketplace. Applies commonly used concepts, practices, and procedures within marketing function.

Lead marketing communication efforts to improve capabilities related to digitalization approach, Wacker Academy offerings, our web presence, literature, information bulletins, and an improved, more structured social media presence (LinkedIn, Twitter, etc.).

Lead for select key commercial process ownership and optimization across the business unit. These processes and accountabilities include but are not limited to Salesforce opportunity management; competitive market database; import data optimization, customer segmentation and channel optimization and portfolio analysis/coordination/preparation as it relates to business projects. efforts.

Position Responsblties

  • Develops and executes market strategies for assigned market segments, inclusive of a formal,

Market Development Plan. Identify, research and execute market development projects

  • Provides key business objects data and preliminary analysis/interpretation to the BTs commercial teams which will include sales/orders, forecasts, profitability, complaints, inventory & pricing. Develops and maintains SalesForce dashboards for opportunities, Infoline leads and marketing campaigns.
  • Maintains up-to-date master data base, including competitive information. Responds to

management requests for information, data, and synthesizes this into effective presentations.

  • Analyzes data from Business Warehouse to establish clear and useful picture of current

business scenarios.

  • Develops preliminary market study reviews and generates prospect lists in certain identified markets to enhance penetration
  • Supports larger trade shows including lead follow up, and other requests and special projects made by the BTs

Position Qualifications

  • 2+ years relevant experience
  • Bachelor's degree
  • High proficiency with SAP business warehouse and Microsoft Office Suite.
  • Collect, analyze and present information regarding sales, profitability, markets & competition.
  • Perform market research in designated areas.
  • Systematic and analytical approach to data analysis, preparation and evaluation. Ownership of databases used for market information and business team planning.
  • Development of presentations for all levels of management.
  • Highly motivated and results oriented.
  • Team oriented.
  • Strong communication and interpersonal skills across different business functions.
  • Ability to work in a team and independently with a high degree of organization and time management.
  • Ability to drive and implement change.
  • Exceptional project management leadership and influence skills.

WACKER, as an innovative chemical company, makes a vital contribution toward improving the quality of life around the world by developing intelligent solutions for sustainable growth. Our culture focuses on building and retaining diverse and inclusive teams. WACKER offers a great work environment, professional development, challenging careers, competitive benefit offerings and beyond through giving back to our communities.

Be part of our WACKER family, across all nations

We are looking forward to your online application at www.wacker.com.
Reference Code:27369

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The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. A minimum requirement for this US-based position is the ability to work legally in the United States on a permanent unrestricted basis. Visa sponsorship is not available for this position, including for any type of US permanent residency (e.g., for a Green card).

WACKER is proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation,gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.


Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit