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Senior Email Marketing Analyst

2 months ago

Ann Arbor, United States RealTruck.com Full time
Description

POSITION SUMMARY

The Senior Email Marketing Analyst will be accountable for delivering the strategic growth plans for the RealTruck Email Marketing program and other key re-marketing efforts. This position will participate in the email strategy development and planning, and will lead program execution, tracking, reporting, and analysis.

CORE FUNCTIONS

  • Responsible for end-to-end email campaign production, which includes campaign creation, targeting and segmentation, email template design, and deployment.
  • Execute email marketing strategy, including user journeys, campaign briefs, creative needs and requests, content/campaign calendars, learning agendas, etc.
  • Lead internal and external team members and oversee the prioritization of projects that achieve key performance goals for the channel.
  • Responsible for developing the email marketing calendar each month to align with and support current promotions and activations.
  • Define and continually monitor/improve email marketing metrics (customer behavior, sales lift, list growth, inbox deliverability, subscriber engagement, etc.)
  • Participate in the evaluation of the email marketing technology stack and make recommendations for new tools, enhancements, features, etc.
  • Assist in the design of the email program within ESP (workflow design, data structure, triggered automation, integrations with other technologies, etc.).
  • Deploy A/B and multivariate testing initiatives followed by reporting of test findings in presentation/documentation.
  • Implement and manage email deliverability monitoring, with strategic planning to improve current domain and IP reputation.
  • Maintain brand consistency, utilize modern design templates optimized for conversion, and develop a strategy for keeping content fresh and dynamic.

QUALIFICATIONS & REQUIREMENTS

Education and Experience

  • Bachelor's degree in a relevant field is highly preferred.
  • 5+ years of experience managing B2C email marketing programs with demonstrated revenue growth, including managing teams and developing people (internal or external) required.
  • Experience managing SMS and browser-based notifications preferred.
  • Project management experience within the development cycle of email creation.
  • Experience delivering personalized messaging at scale across multiple email marketing campaigns and user journeys.
  • Experience utilizing modern enterprise-level Email Service Provider platforms (Iterable, Salesforce Marketing Cloud, etc.), Digital Asset Management (DAM) Software, Adobe Creative Suite, Microsoft Office Suite, ESP monitoring tools, and Analytics tools (Google Analytics, GA4), etc.
  • Experience utilizing inbox monitoring tools to optimize delivery and placement of sends (ex. Return Path, 250 OK).
  • Strong project management background: experience collaborating across multiple departments to execute projects.

Skills, Abilities, and Knowledge

  • Demonstrated expertise in email industry best practices, including contact strategies, targeting and segmentation, A/B testing, and analytics.
  • Practical knowledge of HTML/CSS/content design and comfort with cross-client email coding best practices.
  • Strong quantitative skills and familiarity with web analytics tools.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Strong quantitative skills and familiarity with web analytics tools.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Demonstrates great attention to detail, process-oriented.
  • Excellent presentation, written and verbal communication skills.
  • Skilled in Microsoft Office.
  • Ability to work collaboratively within teams to execute content strategy.
  • Ability to work with product and technology teams to develop new email functionality and features.

Travel

  • Minimal travel required; less than 5%.

SUPERVISOR RESPONSIBILITIES

  • Individual Contributor: working team member with no oversight of others and no management responsibilities.

PHYSICAL REQUIREMENTS

  • This position is subject to sedentary work; exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

  • This position is subject to the following physical activities: talking, hearing, and the use of hands, wrists, or fingers in repetitive motions.

Visual Acuity

  • The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.

Working Conditions

  • This position operates in a professional office environment. This role routinely uses standard office equipment.

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