Senior Product Marketing Manager

2 weeks ago

Ann Arbor, United States Censys Full time

At Censys, our mission is to bring internet visibility and intelligence to the world's security teams. Our platform not only identifies potential threats, but provides actionable insights and enables proactive defense strategies. Founded by researchers and practitioners, we are deeply committed to the quality, trustworthiness, and transparency of our data and results. As our own strongest critics, we continuously innovate to better understand the Internet and empower our customers with the visibility they need to succeed.

Role Summary:

As a Senior Product Marketing Manager reporting to the Director of Product Marketing, you will be the cornerstone of our GTM strategy, collaborating closely with Product, Marketing, and Sales teams to establish Censys as a market leader. Drawing on your extensive experience in the security domain-particularly in threat intelligence/detection, asset discovery, and vulnerability management-you'll take full ownership of the attack surface management product. You'll lead the creation and execution of a compelling value proposition, built on a deep understanding of market share, competitive landscape, technical nuances, and customer use cases. Additionally, you'll craft sharp, targeted messaging and content that resonates across all channels, ensuring strong alignment with buyer and influencer personas.

Why Censys Sticks Out:

  • Humble Brilliance: We celebrate intelligence and foster a culture where tackling cybersecurity challenges is exciting and rewarding.
  • A Mosaic of Minds: Our diverse team brings together various talents and backgrounds, fostering true innovation through diverse perspectives.
  • Thinkers and Tinkerers: At Censys, we encourage questioning the status quo, experimenting, and pushing boundaries to drive breakthroughs.
  • Coffee-Fueled Collaboration: Collaboration is at the heart of our success, fueled by a shared passion for disrupting the cybersecurity scene.
  • Trailblazing Impact: Your innovations at Censys make waves in real-world cybersecurity, shaping the future and leaving a lasting legacy.
  • Life Beyond the Firewall: We prioritize work-life balance and support your well-being inside and outside the office.
  • Empowered Voices: Your voice matters at Censys; we champion an inclusive culture where diverse perspectives drive change.
What You'll do:
  • Establish the unique value proposition of your products, with a clear understanding of the target markets and buyer personas.
  • Work with the product and marketings teams to develop and execute a consistent product launch process
  • Author compelling, high quality product content, both at a business and a technical level, in a variety of formats including print, web, social media, and video.
  • Collaborate with the content and demand gen teams to drive a marketing strategy that meets or exceeds pipeline, bookings and conversion targets.
  • Effectively work at building and executing plans that cross different functional groups, including product management, business development and sales.
  • Participate in the development and delivery of sales enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion
  • Engage in analyst relations with Gartner, Forrester, etc.
  • Partner closely with the sales team to understand and document personas, use cases, and common objections
  • Consistently analyze win/loss reporting, close rates, and other key funnel metrics to help drive product marketing direction
What You'll Bring:
  • 3+ years of product marketing experience in the cybersecurity industry, with a strong preference in the threat intelligence/detection, vulnerability management, and asset discovery spaces.
  • Exceptional communication and writing skills, with a proven ability to translate complex technical concepts into clear, compelling messaging for diverse audiences, including C-level executives and technical practitioners.
  • Strong project management and time management abilities, demonstrating the capacity to handle multiple high-priority tasks in a fast-paced, deadline-driven environment.
  • Experience working collaboratively with sales teams, product management, press, and industry analysts to drive cohesive go-to-market strategies.
  • A highly motivated, proactive, and detail-oriented mindset, with a commitment to quality and a passion for achieving results.
  • Ability to excel in demanding environments, showcasing adaptability, initiative, and follow-through on complex projects.
  • Superior presentation and communication skills, with the capability to engage and persuade a variety of stakeholders, from internal teams to external partners.
  • A collaborative spirit and a hunger for success, thriving in team settings and contributing to shared goals.

Our target salary range for this role is between $150,000 USD and $175,000 USD + bonus eligibility and equity.

In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more Please see our careers page for more details.

Our roots are in Ann Arbor, Michigan with location hubs in Seattle, the Bay Area, and Washington D.C. Our innovation is fueled by the team's global perspectives and diverse backgrounds.For this role, we are looking for candidates based in one of our 4 hub locations: Los Altos, CA, Seattle, WA, Ann Arbor, MI, or Washington DC with the expectation to be in office 3 days a week.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they feel they meet every qualification. At Censys we are dedicated to building a diverse, inclusive, and authentic workplace - so if you're excited about this role but your past experience doesn't align perfectly with every listed requirement in the job description, we encourage you to apply anyway. You may be exactly who we need to fill this role or others

We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.

#LI-Hybrid

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