strategic marketing

3 weeks ago

Denver, United States CareerBuilder Full time

Strategic Marketing &
Communications Director

Job Title: Strategic Marketing & Full-Time
Communications Director
Reports to: Chief Administration Officer
Department: Administration

Purpose
Responsible for planning, development, and implementation of all the companys marketing strategies,
marketing communications, and public relations activities, both external and internal in support of the
companys growth. This includes developing a deep understanding of how Gilmore solves customer
problems and developing key messages and impactful stories that illustrate our capabilities to
customers and future recruits. Working closely with business development and the leadership team,
this role is responsible for positioning our services and equipping the business development and
construction team members to successfully interact with targeted customers.
Key Organization Initiatives:
Project Procurement
Customer Care Program
Processes and Procedures
Market Development & Growth
Essential Duties and Responsibilities*
Strategic Marketing:
Create corporate Marketing & Business Development Plan(s)
Create market specific planning for company to organize, execute, and track marketing strategy
over a given period of time
Create market analysis to help reduce risk, identify emerging trends, benchmark evaluation, and
help project revenue
Measure results of programs, document key learnings and drive continuous improvement toward
achieving business outcomes
Communications:
Develop and maintain company brand management
Manage external communications by creating material to augment customer interactions
including exhibitions, advertising, awards, website content, social medial, email
Manage internal communications to engage employees such as the monthly newsletter, intranet
announcements, etc.
Create materials for project-specific communications & events
Outreach and Engagement:
Attend events and engage organizations that support local small business engagement and
outreach
Organization and association participation and engagement
Work with Human Resources on recruiting efforts and developing retention strategy
Seek out and attend career development and outreach events (i.e. local college career fairs)
Coordinate with multiple teams within Operations (Marketing, Business Development, Estimating,
etc) to effectively craft compelling stories of differentiation within the markets we serve

Effective Date: March 1st, 2022
Strategic Marketing &
Communications Director

Marketing Management:
Serve in leadership role with proposal and interview assignments, strategy, and review
Consultant management
Support the implementation of CRM to Operations and management of CRM
Build and maintain efficient marketing processes, record keeping systems and historical
information library.
Act as principal coordinator and editor for all pursuit materials, including qualifications, proposals,
and interviews
Act as quality control in guaranteeing timeliness and quality of each state of proposal
development to completion
Develop and maintain annual budget
Industry Rankings/Surveys
Develop Department Reports/Analysis
Work with Operations leadership to develop and implement a customer care program
Development of project storytelling for internal and external communications
Lead tracking & research efforts of various projects
Manage website updates, and social media engagement
Proposal & Interview Elements
Create and maintain project sheets
Create and maintain qualification packages (AIA 305, etc.)
Help plan and execute events (corporate communications) including, year-end annual awards,
groundbreakings, and other meetings
Coordinate, write, and manage project award submittals
Coordinate project photography
Support implementation and promotion of company store
Qualifications
Minimum 4-year degree in Graphic Design, Marketing, or related field preferred.
Equivalent combination of education and experience may be substituted in lieu of 4-year
degree
7 or more years of experience in construction industry preferred
Possession of creative flair, versatility, conceptual/visual ability, and originality
Good verbal and written communication skills, strong organizational skills with attention to
detail.
Ability to manage multiple deadlines and develop a plan in an often ambiguous and fast-paced
environment
Ability to interact, communicate, and present ideas
Photography skills a plus
Works well with little supervision
Can take direction w/o follow up
Proficient in Microsoft Word/Excel/PowerPoint/Outlook
Familiar with InDesign, Illustrator, Photoshop and Graphic Design.
Effective Date: March 1st, 2022
Strategic Marketing &
Communications Director
Working Conditions
While performing the duties of this job, the employee regularly works on-site at the construction work
site where the employee is exposed to moving mechanical parts; high precarious places; fumes or
airborne particles; outside weather conditions and risk of electrical shock. The noise in these work
environments is usually moderate to very loud.

May perform other duties as assigned. Where applicable, all activities will include disabled and
veterans organizations.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee
to successfully perform the essential functions of this job. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit; use hands to finger,
handle, or feel; reach with hands and arms; talk or hear and taste or smell. The employee is
frequently required to stand and walk. The employee is occasionally required to climb or balance and
stoop, kneel, or crouch. Specific vision abilities required by this job include close vision, distance
vision, color vision, peripheral vision, depth perception and ability to adjust focus.
May perform other duties as assigned.

Approved by:

Chief Administration Officer
Date approved:

3.1.2022
Revision Date:

10.4.2022
This job description is not to be construed as an exhaustive statement of duties, responsibilities, or
requirements. Employees will be required to perform any other job-related instructions as requested by their
supervisor, subject to reasonable accommodations.

**To comply with regulations by the American with Disabilities Act (ADA), the principal duties in job descriptions must be
essential to the job. To identify essential functions, focus on the purpose and the result of the duties rather than the manner
in which they are performed. The following definition applies: a job function is essential if removal of that function would
fundamentally change the job.

Gilmore Construction is an Equal Opportunity Employer
Effective Date: March 1st, 2022
Strategic Marketing &
Communications Director

EMPLOYEE ACKNOWLEDGMENT

I, __, acknowledge review and receipt of this job description.
(Employees Name - PRINT Name)

Employees Signature ________________________________________________ Date:

Supervisors Signature Date:
Effective Date: March 1st, 2022

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