Product Marketing Manager

3 weeks ago


Denver, United States DroneDeploy Full time

DroneDeploy is looking for a Product Marketing Manager to own our Ground product line -developing a marketing strategy to support the growth and revenue goals associated with the category. This includes leading the development of product messaging, content strategy, marketing, and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business.The strategy should reflect an understanding of key industry trends, strategic market opportunities, and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position will work closely with key program stakeholders including product managers, customer success managers, support teams, sales teams, and strategic partners.Reporting to the Director of Product Marketing, the role will be part of our Marketing team and can work remotely within the United States. This role requires 30% travel roughly 3-4 times out of the year.Responsibilities:Develop and leverage a deep understanding and expertise of our Ground products' value proposition and competitive landscape to understand customer needs.Develop marketing plans for our Ground product line with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks.Develop, direct, and implement comprehensive product launch and marketing programs which may include establishing business plans, market research, market segmentation, competitive strategy, pricing, and commercialization tactics. Create positioning to drive adoption, build new markets, and differentiate the product from the competition.Develop messaging for sales tools (literature, brochures, website, and social media), support the development of training materials, and field sales and customer communications to support sales and the customer.Conduct primary and secondary customer and market research to support product strategy development, commercialization strategies, and business performance measurement. Develop and present recommendations.Support the assessment of the DroneDeploy Ground product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand; communicate to the appropriate internal stakeholders changes and key assumptions.Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of DroneDeploy Ground products.Successfully execute campaign plans and tactics across multiple channels to include sales, digital and social media, industry conferences, and advertising - and track metrics and optimize performance to drive program ROI.Partner with internal stakeholders as needed to support campaign development and execution.Project Management: Manage the marketing aspects of projects involving cross-functional groups.30% Work-related travel (4-5 times a year)Requirements:BA or BS in Marketing, PR, Communication, Business Administration, or equivalent experience required3-5 years of experience in product marketing, solutions marketing, or outbound product management requiredExperience at a business-to-business enterprise software company requiredConstruction Technology Marketing Experience: Understanding the construction persona and the various industry segmentsDemonstrated experience in managing large-scale awareness campaigns, working with creative agencies and/or in-house design teams strongly preferredSolid experience in positioning work and writing marketing plans for complex products and/or market dynamicsYou are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plansYou can balance both the art and science of marketing - having great creative intuition and an insatiable appetite for data and insightsYou are curious about drone technology and the reality capture industry at large Ability to work in a fast-paced, changing environmentYou will be successful here by:Taking an audience-first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our customers quickly, knowing what data to leverage and how to access and interpret it.Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and rally a broad cross-functional team to a unified vision.Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways.Collaborating at the highest level with product and cross-functional teams to deliver maximum value for DroneDeploy customers through a highly integrated experience.Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities.#LI-Remote



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