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Head of Growth Marketing, Demand Generation
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Demand Generation Marketing Manager
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Demand Generation Manager
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Demand Generation Manager
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Demand Generation Marketing Manager
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Growth Marketing Manager
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Director of Demand Generation
2 months ago
Director of Demand Generation (Remote - US)
About the Role:The Marketing Team team is looking for a Director of Demand Generation to lead our new business pipeline generation efforts. Reporting directly to the SVP of Marketing, you will focus on earning trust and mindshare with our best-fit buyers, and winning new customers. The right person can balance near and long term goals, has sharp brand and content marketing chops, enjoys a healthy obsession with data, has the mental fortitude to tackle big challenges with grace, is brave enough to do things differently, and can demonstrate the proven ability to scale high quality fuel that feeds a thoughtful distribution engine. Demand generation is multifaceted and we re covering a lot of ground in the bullets below. You ll partner closely with the SVP of Marketing and other senior leaders within Marketing and the organization to prioritize key areas of focus with respect to quarterly goals.Your curiosity, keen problem solving skills, analytical thinking, agility, integrity, and propensity for action will make an immediate impact on our team, our business and our customers. What you ll do:Lead and mentor a small, but mighty demand generation team to drive inbound and outbound pipeline growth and new customer acquisition.Collaborate with internal and external experts to create useful and share-worthy multimedia content and get it in front of our best-fit buyers so we ll be top of mind when they re in-marketLeverage all of the demand generation channels listed below (and more) to create brilliant, unique integrated campaigns including:direct gifting campaignsevent and field marketing strategywebinarspaid socialSEMorganic socialpaid sponsorshipsSEODevelop delightful, best in class signal-based ABX programs, leveraging Sendoso to reach and resonate with target accountsCollaborate with the Sales team and our wonderful partners to build and scale a robust partner marketing strategyBe an authority on the engine that drives pipeline growth for our business and share your insights internally and externally (we believe in learning/building in public)Dig into the data: interpret Hockeystack and SFDC reports, obsess over pipeline and conversion numbers and build/own dashboards that will help direct our strategyHelp us craft a delightful buying experience that puts the buyer first every step of the wayBuild a culture of constant testing and optimization to improve channel performance and conversion rates.Work cross functionally to drive alignment and develop strong relationships within marketing and with sales, product and CX.Your experience:Bachelor s Degree 8+ years of demand generation/growth marketing experience, with 5 years leading high-performing teamsSubject matter expert on marketing analytics and performance with deep experience in/strong opinions on attribution and optimizationCreatively leveraging content marketing and gifting/direct mail to connect with people in a meaningful way and drive marketing results is a superpower of yoursExperience running and collaborating with agencies/consultants on successful digital and field marketing programsCan showcase examples of the exceptional work you ve done to build pipeline with integrated programsPassionate about creating a buying experience that puts the customer at the forefront of every decision and elevates the overall journey our customers take as they interact with our brandVery organized and execution-orientedA passion for data analysis and using data to drive incremental improvementsAn entrepreneurial mindset you get a kick out of unblocking yourself and others, fixing what s broken, learning new tools and taking ownership where needed to move the needleExcellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plansExperience leading a BDR team and owning an outbound pipeline number strongly preferred, but not required What We Believe: One Team - Everyone belongs here, and whether it's your first day or you're the CEO, your voice and ideas matter to us. By embracing the "One Team* core value, we can harness the power of collaboration to drive innovation, overcome challenges, and achieve outstanding results.Fuel Potential - Providing individuals with the necessary tools, resources, and support to enable their success and uplift their potential. We empower our team and lift them to higher levels of achievement, both personal and professional.Real Connections - It's a cluttered, digital world out there, but our connections are real. Personal connections matter, and we want to build real connections with our peers and customers.Unboxed Thinking - We encourage our team to think creatively and approach challenges from fresh perspectives. We believe that by encouraging and supporting diverse ideas, we can uncover innovative/groundbreaking solutions and deliver an exceptional product and experience.Customer Centric - We understand that our success depends on our customers' success, and we are dedicated to giving every customer that wow moment at every touchpoint. At the end of the day, our customers' satisfaction and happiness are our ultimate measures of success.What You'll Love:Comprehensive Medical Plans plans - we ve got you coveredTake-What-You-Need Time OffVacation Bonuses 2X/Year401K PlanFSA PlanFree General Medical & Mental Health care via HealthjoyVolunteer Time OffBirthday Time OffGenerous parental leave benefits for both birthing and non-birthing parentsAccess to Employee Assistance Programs (EAPs)Fitness discounts through ClassPassEnd-to-end family planning discounts through KindBodyDiscounted pet insurance through Pin PawsFree and discounted legal benefits through Rocket LawyerFinancial wellness benefits through Morgan StanleyHow we work: We work sane, sustainable and flexible working hours. We offer PTO, and have a genuine, supportive culture around work life balance and boundaries. We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization. We provide comprehensive benefits to reward and support our employees. Who We Are:Sendoso is the leading Sending Platform that delivers modern direct mail, personalized gifts, eGifts, and other Physical Impressions at scale. This makes it possible to build stronger, deeper, and more trusted relationships that move everything up and to the right We re a Series C company with $154M in venture capital funding with more than 800+ customers and 20,000 active users. Our award-winning Sending Platform connects online and offline experiences via cloud software, automation, and real-world logistics.Our mission is to help companies rise above the noise by eradicating spam and elevating relationships. Our goal is to enable businesses everywhere to make more human connections in a digital world.Sendoso is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes. SummaryLocation: San Francisco, CA, United StatesType: Full TimeExperience: Experienced
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