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Senior Manager of Demand Generation

5 months ago

San Diego, United States Alvys Full time

About Alvys: Alvys is a dynamic and innovative Transportation Management System provider. We are dedicated to revolutionizing the transportation industry with cutting-edge technology and user-centric solutions. Job Summary : As the Senior Manager of Demand Generation at Alvys, you will play a pivotal role in driving our growth strategy. Your primary responsibility will be to oversee, direct, build, and implement comprehensive demand-generation strategies. This role requires a deep understanding of the B2B SaaS landscape and a proven track record in leading and implementing successful lead-generation campaigns. Key Responsibilities: Strategy Development:

Develop and execute demand generation strategies, aligning with company goals to drive revenue growth. Campaign Management:

Oversee paid inbound advertising campaigns across platforms like Google Ads, Meta, LinkedIn (paid and organic), Microsoft Ads, Gartner, G2, YouTube, and more. Channel Expansion:

Continuously explore and identify new inbound channels to expand our reach and enhance lead generation efforts. KPI Achievement:

Meet key performance indicators (KPIs) for Marketing Generated Leads (MGLs) that align with our Ideal Customer Profile (ICP), and pipeline growth. Email Marketing:

Create, build, and implement targeted email campaigns using Hubspot, optimizing for engagement and conversions. Outbound Support:

Collaborate with the Outbound Director to support and amplify outbound lead generation initiatives. Analytics and Reporting:

Monitor, analyze, and report on campaign performance, adjusting strategies as needed to ensure maximum ROI. Market Research:

Conduct thorough market research to understand industry trends, competitive landscape, and customer needs. Stakeholder Collaboration:

Work closely with cross-functional teams, including marketing, sales, product, and customer success, to ensure cohesive marketing strategies. Data Communication:

T rack and report of effectiveness of inbound campaigns. Qualifications : Strong proficiency in digital marketing tools and platforms, including Hubspot, Google Ads, Facebook/Meta Ads, LinkedIn Ads, G2, YouTube Ads, and Microsoft Ads. Minimum of 5 years of experience in demand generation or digital marketing, specifically in a B2B SaaS environment. Excellent analytical skills with an ability to translate data into actionable insights. Exceptional communication and collaboration skills. Proficiency and expertise in SEO is a plus. Bachelor’s degree in Marketing, Business, or a related field preferred. What We Offer : Stock options with an early-stage company Competitive salary and benefits package. A dynamic and supportive work environment. Opportunities for professional growth and development. A culture that values innovation, teamwork, and customer success.

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