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Demand Generation Manager
3 months ago
We are seeking a Demand Generation Manager for the Marketing Technology Department. The Demand Generation Manager is expected to lead the planning, implementation, and optimization of targeted marketing programs focused on driving awareness of products to new prospects and generating leads. They will develop and implement plans that reach buyers in new markets, promote new product features, and generate marketing buzz across multiple channels and platforms. This individual must have extensive experience with media buying, placement, targeting, and reporting for outlets, including but not limited to: CTV, display networks, video, SEO, SEM/PPC, podcast/radio, native advertising, paid social, etc. If you have over 7 years of digital advertising experience, you should apply right away Highlights: Develop paid media and keyword plans, allocate budget, and summarize all recommendations in a written media plan narrative Forecast and plan campaign budgets appropriately, and continually monitor spend throughout the lifetime of a campaign Define customer segments and determine appropriate outreach strategies; understand and leverage complex targeting, including the use of internal data and external data aggregators, to reach the ideal audience, while being aware of exceptions that must be implemented to eliminate waste Provide recommendations to Business Units and Campaign Managers on omnichannel tactics and/or targeting that will help meet business objectives Collaborate cross-functionally and oversee the creation and optimization of marketing campaigns across various channels, including email, website, organic social media, and paid advertising Assist in mapping customer journeys and continually improve lead gen programs to move prospects through the funnel Experience: Required 7+ years B2C digital advertising experience (programmatic media buying and SEM experience required) 5+ years' experience in identifying and improving digital media and SEM campaign performance through data and insights, SEO, and A/B and multi-variant testing 5+ years' experience with omnichannel marketing strategy and execution Experience working with ad servers, demand side platforms, data management platforms, and analytics tools (GA4 and Google Tag Manager) Experience with special ad categories (finance, housing, etc.) that are highly regulated Experience implementing tracking processes, procedures, and standards that are inclusive of ads, sites, and business systems to ensure the customer journey and ROI can be tracked and measured Preferred Experience in the financial services industry Education: Required 4-year college degree in Marketing or related field Licenses & Certifications: Preferred GA4 Certification Skills & Knowledge: Required Team player with excellent interpersonal and communication skills (both oral and written), able to work well with diverse groups across the organization Relates well to all kinds of people and can build constructive and effective relationships In-depth knowledge of paid media advertising strategies and tactics with proven ability to improve digital advertising performance In-depth understanding of omnichannel marketing In-depth knowledge of keyword strategies for SEM and SEO and proven ability to improve search ranking Demonstrated ability to create messaging and content for digital channels that match channel purpose and consumer intent Commitment to learning-based marketing Makes high-quality decisions promptly based on analysis, wisdom, experience, and judgment Extremely organized with strong attention to details Ability to anticipate challenges and/or solve problems as they arise Exceptional time-management and planning skills with the ability to prioritize workload Data-driven and process-oriented Practices attentive and active listening Intellectually curious, analytically rigorous, hard-working, and a good business intuition Willingness to take on any tasks with flexibility and creativity Schedule: Monday-Friday, 8:30 am-5:30 pm Level of Work: 2C Credit Human provides employees with many benefits from insurance coverage to college tuition reimbursement. To get to know Credit Human and learn more about our benefits, visit our careers page at www.credithuman.com/careers . Credit Human conducts employment background checks that may be used for decisions related to employment with Credit Human. Standard background checks performed on final candidates include NCUA Administrative and Prohibited Orders, ChexSystems, past employment verification, criminal history checks on convictions, and outstanding arrest warrants within the past seven years. Degree verifications are conducted if listed on the employment application. Additional background checks relevant to the role may include a motor vehicle registration check, credit check, and/or fingerprint card. Applicants must be currently authorized to work in the United States on a full-time basis. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) #J-18808-Ljbffr
