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Director of Sales and Marketing

4 months ago

Las Cruces, United States ASM Global Full time
POSITION: Director of Sales and Marketing

DEPARTMENT: Sales and Marketing

REPORTS TO: General Manager

FLSA STATUS: Salaried Exempt

Summary

As the world's leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world's most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU Through investments in growth, resources, and technology we strive to enhance the experience of our internal Team Members and to continue creating amazing live experiences for the guests that we serve.

ASM Global, has an excellent and immediate opening for the Director of Sales & Marketing at ASM Las Cruses Convention Center. Under general supervision of the General Manager, this individual will be responsible for planning, directing, and implementing the promotion of the facility and events to the community and industry by performing the following duties personally or through subordinates.

Essential Duties and Responsibilities
  • Establish sales and marketing goals to enhance the facility's position in the community and region to increase the profitability of events.
  • Responsible for active solicitation of the association and trade show markets.
  • Represent the facility in all industry-related Trade regional and national tradeshows.
  • Prepare bid proposals and follow through on pending bookings.
  • Prepare and ensure compliance with all rental agreements.
  • Handle and or coordinate with sales team pre-event correspondence and meetings until the account can be turned over to an Event Coordinator/Manager.
  • Prepares Sales Strategy Plans
  • Maintain and update facility booking calendar.
  • Excellent communication, organizational and interpersonal skills required.
  • Develop and execute sales and marketing plans and programs, both short and long range, to ensure the growth and expansion of services.
  • Plan and oversee the facility's advertising, promotion and publicity activities including print, electronic and direct mail outlets.
  • Present information and respond to questions from groups of media personnel, managers, clients, customers, and the general public.
  • Develop and recommend pricing strategy for the organization which will result in the greatest share of market over the long run.
  • Prepare reports on sales revenue projections, marketing studies, client satisfaction and other relevant sales and marketing issues.
  • Network within the market to have a broad base of promotional partners on which to call. Participate with community, industry-related associations, committees, task forces and local service organizations.
  • Rotate with other facility personnel to function as Manager on Duty (MOD), who maintains total responsibility and authority over all clients, staff personnel, patrons, security, and safety in assigned buildings. Responsibilities include but are not limited to making sure contractual agreements are met and clients' event requirements and changes have been made in a timely fashion. On-duty staff/subcontractors ultimately report to the MOD through any Managers or Supervisors who are present during the event.
  • Work extended and/or irregular hours including nights, weekends, and holidays when required.
Supervisory Responsibilities
  • Directly supervises Managers, Assistants or Coordinators in the Sales and Marketing Department. The Director of Sales and Marketing carries out supervisory responsibilities in accordance with ASM's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.
Education and/or Experience
  • Bachelor's degree in Marketing, Business Administration or a related field from an accredited four-year college or university
  • Minimum of five (5) years in the field of convention, hotel, trade show or meeting room sales; or an equivalent combination of education and experience.
Skills and Abilities
  • Excellent communication, organizational and interpersonal skills to effectively supervise staff.
  • Operate a personal computer using Microsoft Word, Excel, Outlook, and other related standard office equipment.
  • Follow oral and written instructions and communicate effectively with others in both oral and written form.
  • Organize and prioritize multiple projects and work to meet deadlines. Work effectively under pressure and/or stringent schedule and produce accurate results.
  • Maintain an effective working relationship with clients, employees, exhibitors, patrons, and others encountered in the course of employment.
  • Work independently, exercising judgment and initiative.
  • Remain flexible and adjust to situations as they occur.


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

NOTE

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.