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Demand Generation Analyst

2 months ago

Topeka, United States Kansas Action for Children Full time

at Stride, Inc in Topeka, Kansas, United States Job Description Job Description

at Stride, Inc in Topeka, Kansas, United States Job Description Job Description

SUMMARY: The Demand Generation Analyst will be responsible for spearheading the development and implementation of innovative demand generation strategies to drive qualified leads and achieve company growth targets. Leveraging a blend of inbound and outbound marketing techniques, including email campaigns, social media, SEO/SEM, content marketing, and webinars, you'll expertly guide prospects through the sales funnel. Collaborating closely with cross-functional teams, you'll ensure alignment of demand generation efforts with overarching business objectives while continuously analyzing campaign performance to optimize conversion rates and ROI through A/B testing and data-driven insights. Your proficiency in managing marketing automation platforms and CRM systems will streamline lead nurturing and conversion workflows. Remaining at the forefront of industry trends and technologies, you'll apply cutting-edge insights to refine marketing strategies. With a keen eye on KPIs, you'll deliver insightful reports to stakeholders, fostering strong relationships with external partners, agencies, and vendors to maximize reach in target markets. If you're a strategic thinker with a passion for driving business growth through innovative marketing initiatives, we want you on our team

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Maintain, and execute demand generation plans aligned with business goals Manage, and optimize integrated digital campaigns across multiple channels such as SEO, SEM, organic and paid social media, email marketing, affiliate partners, etc. Evaluate the performance of marketing campaigns to determine their effectiveness and make necessary adjustments to improve results Iterate, improve, and diversify current customer acquisition channels Develop and execute comprehensive demand generation strategies to drive qualified leads and meet company growth objectives. Utilize a combination of inbound and outbound marketing tactics, including email campaigns, social media marketing, SEO/SEM, content marketing, and webinars, to generate and nurture leads through the sales funnel. Collaborate with cross-functional teams, including client success, sales, and product development, to ensure alignment of demand generation efforts with overall business goals. Analyze and optimize campaign performance through A/B testing, data analysis, and reporting to continuously improve conversion rates and ROI. Manage marketing automation platforms and CRM systems to segment audiences, track leads, and automate workflows for efficient lead nurturing and conversion. Stay updated on industry trends, best practices, and emerging technologies in demand generation and apply insights to enhance marketing strategies and tactics. Monitor and report on key performance indicators (KPIs) related to demand generation activities, such as lead generation, lead quality, conversion rates, and pipeline velocity, to stakeholders. Develop and maintain strong relationships with external partners, agencies, and vendors to support demand generation initiatives and expand reach in target markets.

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS: Three (3) years of related experience Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency. Ability to travel 10% of the time Ability to clear required background check Knowledge of social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Ads) and experience in creating and optimizing ad campaigns to reach specific objectives, such as brand awareness, lead generation, or sales. Understanding of basic SEO principles to optimize social media content for search engines and increase visibility. Proficiency in various digital marketing channels such as email marketing, social media marketing, SEO, SEM, content marketing, etc. Ability to analyze data, interpret metrics, and derive actionable insights to optimize campaigns and drive results. Experience in developing and implementing lead generation strategies to capture and nurture leads throughout the sales funnel. Proficient in using CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo) to manage leads and automate marketing processes. Skill in creating compelling content for various marketing channels and managing content calendars.

Certificates and Licenses: None required.

DESIRED QUALIFICATIONS: Bachelor's degree in marketing or related field Salesforce and Pardot experience is highly desired Previous experience in B2B marketing, understanding the complexities of B2B sales cycles and decision-making processes. Experience in implementing ABM strategies to target specific accounts and industries. Skill in segmenting target audiences based on demographics, behaviors, and other criteria to personalize marketing campaigns.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· This position is virtual and open to residents of the 50 states, D.C.

Compensation & Benefits:Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.

We anticipate the salary range to be $41,865.00 to $95,368.80. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions.Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

Job Type Regular

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) To view full details and how to apply, please login

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