Director Of Sales And Marketing

1 month ago

St Johnsbury, United States Gecko Hospitality Full time

We are seeking a dynamic and enthusiastic Director of Sales & Marketing to join our team and help to deliver the highest quality of service to our guests. This Executive Committee role will be responsible for managing and motivating the Sales and Marketing team so that they are effective ambassadors and reach sales targets. Responsibilities: Maintain dialogue and a cooperative working relationship with other departments particularly those with mutual guest contact. Participate in meetings of the Executive Committee and of Department Heads, disseminating information on sales and marketing activities, special bookings, business forecasts, competition, etc. Communicate with Corporate Sales and Marketing, and other properties regarding sales and marketing opportunities, competitor activities, etc. Prepare reports as may be required by the General Manager. Identify the sources of business available to the hotel to establish priority sales and marketing opportunities in the solicitation of that business. Analyze the Hotel's capabilities; and to identify the direct sales, catering, reservations, advertising, and public relations programs necessary to attract complimentary sources of business. Develop and implement the annual Sales and Marketing Plan. Prepare the annual advertising and business promotion (A&BP) budget. The ability to direct sales activities of the hotel to achieve budgeted goals. Assist in establishing and directing the development of annual sales goals; ensures they are fully understood and implemented in the hotel. Direct the reporting and appraising of results against planned objectives; coordinates sales staff activities; takes appropriate action to maximize sales and affect need periods. Assist in the preparation of the budget and ensure the department operates within cost constraints, i.e. direct selling costs, etc. Work with Director of Revenue to maximize yield of hotel inventory through pricing and availability. Oversee the performance of the Reservations Team. Establish a group room rate and average rate goals based on marketing plan and overall objectives. Evaluate, solicit, sell and confirm business in assigned market area to meet overall budgeted sales and profitability. Determine staffing requirements, areas of responsibility and develop job descriptions and Standard Operating Procedures. Conduct performance evaluations and follow-up with sales and marketing department personnel. Maintain open communication with advertising agency/media to provide them with constant input as to the needs of the hotel. Work with the public relations agencies to ensure that the hotel receives maximum exposure in local and national media. Develop the advertising and business promotion budget in conjunction with the annual sales and marketing Plan. Qualifications: Reading, writing and oral proficiency in the English language. Multilingual abilities a plus. College Degree, Bachelor’s or above, in a related field to Sales/Marketing is required. Exceptional presentation abilities that reflect a world class, luxury hotel, as well as complete proficiency in computer technology. Understanding of local markets as well as international markets. Minimum of 5 years’ experience in this management capacity. Ability to travel with flexibility to handle business needs. Benefits: Competitive base salary + bonus Medical, Dental, Vision Insurance Life Insurance Long & Short Term Disability 401K Paid Vacation, Paid Holidays, Personal Time #J-18808-Ljbffr

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