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Social Media Manager

4 months ago

California, United States Hubstaff Full time

We are seeking a creative and strategic Social Media Manager and Content Creator to join our team. The ideal candidate will be passionate about social media trends, adept at developing engaging content across various platforms, and skilled in leveraging social media to drive brand awareness, engagement, and growth. Responsibilities: Develop and implement a comprehensive social media strategy aligned with overall marketing objectives. Identify target audience segments and tailor content strategies to engage and grow these audiences. Stay updated on industry trends, algorithm changes, and best practices to ensure maximum effectiveness. Content Creation and Curation: Create compelling, high-quality content including graphics, videos, and written posts for various social media platforms. Curate user-generated content and leverage it to enhance brand authenticity and community engagement. Collaborate with internal teams to generate content ideas that resonate with target audiences and align with brand messaging. Community Management: Monitor social media channels for brand mentions, comments, and messages, and respond promptly and appropriately. Foster positive relationships with followers by engaging in meaningful conversations, addressing inquiries, and resolving issues. Implement strategies to encourage user-generated content, reviews, and testimonials. Social Media Advertising: Develop and execute paid social media advertising campaigns to drive brand awareness, website traffic, and conversions. Utilize targeting options and audience insights to optimize ad performance and ROI. Monitor ad performance metrics and adjust strategies accordingly to meet campaign objectives. Analytics and Reporting: Track and analyze key performance indicators (KPIs) such as reach, engagement, conversion rates, and sentiment. Generate regular reports detailing social media performance insights and actionable recommendations for improvement. Use data-driven insights to refine social media strategies and optimize content effectiveness. QUALIFICATIONS: Strong understanding of social media platforms, algorithms, and best practices. Proficiency in graphic design tools (e.g., Adobe Creative Suite), video editing software, and social media management tools (e.g., Hootsuite, Buffer). Excellent written and verbal communication skills with a keen eye for detail. Ability to multitask, prioritize, and manage time effectively in a fast-paced environment. Analytical mindset with the ability to interpret data and derive actionable insights. Creative thinker with a passion for storytelling and brand building.

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