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Director, Product Marketing

1 month ago

Orlando, United States FL Innovation Connect Full time

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Director, Product Marketing

Director of product marketing. Product marketing. Product Development. Product Management.

RESPONSIBILITIES

  • Learn our current product offerings and how each customer utilizes them.
  • Understand the competitive landscapebe an expert on our competition and how they are positioned.
  • Translate current and future customer needs into product requirements by working with product management and development teams.
  • Understand and document our buyers process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.
  • Enhance product definition and positioning using competitive information, market and product analysis.
  • Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
  • Identify all launch activities and ensure requisite tasks are assigned to responsible parties.
  • Coordinate product launch team meetings, establish and supervise related activities.
  • Ensure to complete all task to meet project milestones.
  • Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach.
  • Recruit and develop team of product marketing professionals having same company values, innovation and fit with corporate culture.
  • Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.
  • Develop and maintain relations with customers to understand their needs well.
  • Translate customer needs into direction and features to ensure continuing product working with engineering and research.
  • Merge data driven market understanding with customer feedback to prioritize go to market strategies.
  • Conduct win/loss analysis to better understand how our product messaging and sales approach resonates with our target audience.
REQUIREMENTS
  • 5+ years of B2B product marketing experience within a SaaS business with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Proven experience marketing to technical buyers.
  • Demonstrated ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies.
  • Proficient in our applications:
    • Microsoft Suite
    • HubSpot
    • Salesforce
    • Monday.com
    • Slack
    • Google Analytics
    • Paperflyte
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is or isntworking
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Collaborative and team-oriented attitude, with an ability to build strong working relationships across levels, departments, third parties and geographically dispersed team.
  • Experienced and thrive in a startup environment.
  • Bachelors degree in business or marketing; MBA preferred. Real world, comparable experience required.

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