Marketing & Communications Director
1 month ago
Overall Purpose of this Role: Works under the supervision of the Senior Vice President of Communications & External Relations to direct the strategic planning, execution and implementation of HFUW’s integrated marketing plan. This role will manage the day-to-day operations of the marketing & communications team and lead content creation, including but not limited to social media content, marketing copy, e-newsletters, talking points, etc. This role utilizes best-practice methods for leveraging all communication channels (internal and external) to develop strategic content, employing social listening and media monitoring, and tracking and analyzing results. As direct supervisor to the marketing team, the Director will oversee the coordination, development and production of all marketing & communications projects. This position will oversee the flow and timely completion of projects, facilitate cross-departmental collaboration and communication, and maintain consistency with HFUW branding and graphic standards.
Key Accountabilities:
Supervisory Responsibilities
- Provide direct day-to-day oversight over the marketing & communications team.
- Research, develop, and implement innovative omnichannel, segmented annual content calendars and communication plans to raise the profile of HFUW and drive engagement and conversions, such as volunteer sign ups, donations, and event registrations.
- Contribute to the ideation, development, and implementation of integrated marketing campaigns designed to meet business objectives, including garnering market exposure (raising the profile) and driving revenue from new or existing donors.
- Track, monitor, and analyze social, web, email, and media analytics to inform strategic content strategies.
- Review and prioritize all Marketing Work Orders received from internal stakeholders to ensure departmental needs are met.
- Oversee the production of collateral materials and organization publications. Work with contractors/in-house team to layout, design, proofread, approve, coordinate printing and see projects to completion.
- Proactively monitor and submit for speaking engagements, nominations, and other visibility opportunities.
- Oversee media relations, including proactive pitches, media inquiries, submission of opinion pieces, development of talking points, etc. Prepare HFUW spokespeople for interviews as needed.
- Manage pro-bono media advertising relationships.
- Partner with Events and Experiences teams to support HFUW-branded events, including by contributing to show flow timetables, programming, logistics, staffing, and budgets, as well as leading the branding of a space, promoting the event, developing collateral and working with speakers.
- Ensure consistent use of approved brand identity guidelines throughout organization and monitor application fidelity.
- Participate as a champion, project lead, and/or member of organizational development teams as required
- Contribute to the overall organizational success by performing other duties and responsibilities as assigned.
- Act as representation for HFUW Marketing & Communications in internal and external meetings.
- Lead storytelling and message development for HFUW.
- Lead and manage written content development for HFUW. This includes drafting and reviewing marketing copy, video and event scripts, blogs, search engine optimized web page, social media content, email copy, special features, talking points, internal communications, etc.
- Follow national/local news stories and social media trends to make relevant connections to HFUW’s work.
- Perform and/or coordinate phone and in-person interviews of HFUW clients, donors, volunteers, and others in various environments. Capture and draft profile stories and related content based on interviews.
- Serve as primary editor by directing others to develop and optimize content for appropriate placement.
- Champion the HFUW’s overarching digital content strategy — driving in-market, cross-generational exposure, deepening engagement, and fostering brand understanding.
- Build a pipeline of qualified leads for prospective volunteers and donors, managing a marketing funnel that actively builds awareness, promotes engagement through lead nurture tactics, and yields recurring donations among a cross-generational market.
- Lead the predominately organic social media strategy and content creation for all HFUW’s social media channels, including but not limited to Facebook, Instagram, Threads, X (Twitter), LinkedIn, YouTube, etc. This includes generating organic and paid content, as well as through social media influencers.
- Develop and refine creative ideas, suggest new, innovative ways of delivering digital content and keep up to date with the latest digital marketing trends.
- Train, collaborate with, and empower HFUW ambassadors, including HFUW staff and external partners, to supply and amplify content.
- Lead the maintenance of the website to ensure optimized content, a positive user experience for multiple audience profiles, and ensure web presence meets business goals.
Functional Competencies/Accountabilities:
Attributes & Behaviors:
- Mission Focused: Create real social change that leads to better lives and healthier communities.
- Relationship-Oriented: Cultivate and manage relationships toward a common goal.
- Collaborator: Understand the roles and contributions of all sectors of the community and can mobilize resources through meaningful engagement.
- Results-Driven: Dedicated to shared and measurable goals for the common good; creating resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
- Brand-Steward: Steward of the brand and understands the role in growing and protecting the reputation and results of the greater network.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Marketing, Journalism, Public Relations, Communications or similar required. Equivalent combination of education and experience may be considered in lieu of degree
- Minimum of five years direct experience in managing marketing and communications strategy/projects with experience in generating traditional and digital content. Prior nonprofit experience preferred.
- Minimum of three years of prior experience leading a team in a marketing, public relations or communications field. Experience within a non-profit environment strongly preferred.
- Excellent oral, written and communication skills are required
- Must have experience developed integrated communication and marketing plans
- Must have experience in developing and editing content across a variety of platforms
- Must have excellent understanding of social media engagement, content development and strategy for a variety of social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, etc.
- Must possess excellent public speaking skills with the ability to write clearly for presentations, marketing copy and publicity
- Must have deep understanding of identifying marketing needs and developing actionable, cost-effective plans
- Must have knowledge of AP style, public relations writing and media relations skills
- Must have project management experience
- Must be self-motivated; possess excellent planning and organizational skills in meeting deadlines, and able to work with a minimum of supervision
- Must be customer service oriented and able to work well with leadership, senior business leaders, staff, and community volunteers
- Desktop publishing skills in addition to proficiency using social media, Microsoft PowerPoint and other Microsoft Office products are required.
- Possess strong local network of vendors to use for finding partnership and in-kind opportunities
- Possess strong local, regional and national network of media contacts to position HFUW as a leader in our community through public relations and media strategy
PHYSICAL DEMANDS:
Physical demands include sitting or standing for extended periods of time, bending, occasional lifting of items weighing up to approximately 25 pounds, regularly moving throughout the building between floors, traveling to outside meetings, regular use of standard office equipment such as the telephone, copier, and computer. Demands also involve protracted concentration. Reliable transportation is required. Job involves frequent interactions with internal and external customers, and routinely intense public contact.
Heart of Florida United Way offers a very extensive benefits package for full-time employees that we are very proud to share with youMedical Insurance (Health, Dental, Vision) – on the 1st day and HFUW pays 80% of your premium.Company-Paid Benefits – HFUW provides all full-time employees with the opportunity to enroll in short-term & long-term disability insurance, as well as $50,000 in life insurance, all 100% paid by HFUW.401k w/ Company Contribution – not only does your 401k start on the 1st of the month following your start date, but after 1 year of employment and 1000 hours worked, you will receive 5% contribution from HFUW, regardless of your personal contribution to your plan.Paid Time Off – HFUW offers an extensive amount of time off so you can focus on your personal health, family priorities, and work-life balance. Full-time employees start accruing vacation time (2 weeks your 1st year), sick time (1 day/mo.), and personal time (2 days/year) off upon hire, with generous carry over and accruals.
-
Director of Marketing
1 month ago
Orlando, United States Jonathan's Landing Foundation Full timeJob DescriptionJob DescriptionSalary: $85 - 100K AnnuallyJOB DETAILS & DESCRIPTION As our marketing director, you provide the head and the heart—the right and left brain—to our organization. Internally, you are the engine driving consistency and agile process, messaging guidelines, visual look and feel, and strategies for true emotional connection with...
-
Director of Marketing
3 weeks ago
Orlando, United States Vitus Search Group Full time $120,000 - $150,000Job DescriptionJob Description**Job Title: Director of Marketing**Location: Orlando, Florida**Job Overview:We are looking for a dynamic and innovative Director of Marketing to lead our marketing team in Orlando, Florida. This position is ideal for a strategic thinker with a passion for driving brand growth and a proven track record of developing and...
-
Marketing Director
4 days ago
Orlando, Florida, United States Bedrock Care Full timeJob Title: Director of MarketingAbout the Role:Bedrock Care is seeking a seasoned Director of Marketing to lead our marketing efforts and drive business growth.Key Responsibilities:Develop and execute comprehensive marketing strategies to promote our Skilled Long-term Care facilities.Manage and maintain our online presence, including social media accounts...
-
Marketing Director
1 week ago
Orlando, United States Event Source Solutions Full timeWe are seeking a talented and experienced Marketing Director to lead our marketing efforts at our event rental company. The Marketing Director will be responsible for developing and executing marketing strategies to drive business growth, increase brand awareness, and generate leads for the company. The ideal candidate will have a strong background in...
-
Marketing Director
3 weeks ago
Orlando, United States EVENT SOURCE SOLUTIONS Full time $55,000 - $75,000Job DescriptionJob DescriptionWe are seeking a talented and experienced Marketing Director to lead our marketing efforts at our event rental company. The Marketing Director will be responsible for developing and executing marketing strategies to drive business growth, increase brand awareness, and generate leads for the company. The ideal candidate will have...
-
Orlando, United States Gravitational Marketing Full timeJob DescriptionJob DescriptionWe're Jimmy Vee & Travis Miller, co-founders of Gravitational Marketing and Rich Dealers. We run a rapidly growing advertising agency and creative services company serving the automotive industry. We're looking for an experienced, results-driven sales management expert to manage a sales team and drive growth in new...
-
Orlando, United States Gravitational Marketing Full timeJob DescriptionJob DescriptionWe're Jimmy Vee & Travis Miller, co-founders of Gravitational Marketing and Rich Dealers. We run a rapidly growing advertising agency and creative services company serving the automotive industry. We're looking for an experienced, results-driven sales management expert to manage a sales team and drive growth in new...
-
Regional Marketing Director
1 month ago
Orlando, United States Allstartoday Full timeRegional Marketing Director Allstar Services is seeking a dynamic marketing professional to serve as a Regional Marketing Director for our eastern United States' businesses . The regional marketing team lead serves as the hub of each regional wheel: they are the place where planning and execution meet. This individual will report directly to the Vice...
-
Communications and Marketing Strategist
1 week ago
Orlando, Florida, United States Victim Service Center Of Central Full timeJob OverviewPOSITION SUMMARY: The role involves the development, execution, and management of marketing and communication strategies for the Victim Service Center of Central Florida, collaborating with team members on educational outreach and program development initiatives.KEY RESPONSIBILITIES:Marketing & CommunicationsDesigns, edits, and produces various...
-
Marketing Director
4 days ago
Orlando, Florida, United States Bedrock Care Full timeJob Summary:Bedrock Care is seeking a seasoned Director of Marketing to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing marketing strategies that showcase our Skilled Long-term Care facilities and services.Key Responsibilities:Marketing Strategy: Develop and execute...
-
Director of Marketing
1 week ago
Orlando, United States Bedrock Care Full timeDirector of Marketing Full-time Monday – Friday Day ShiftBenefits:Health, Dental and Vision InsurancePaid Time OffDirect DepositPaid orientation and training.Opportunities for professional development and growth within our organization.Bedrock Care is currently seeking a knowledgeable Director of Marketing with marketing and social media management...
-
Director of Marketing
2 days ago
Orlando, United States Bedrock Care Full timeBedrock Care - Director of Marketing Full-time Monday – Friday Day ShiftBenefits:Health, Dental and Vision InsurancePaid Time OffDirect DepositPaid orientation and training.Opportunities for professional development and growth within our organization.Bedrock Care is currently seeking a knowledgeable Director of Marketing with marketing and social media...
-
Marketing & Communications Manager
3 months ago
Orlando, United States Victim Service Center Of Central Full timeJob DescriptionJob DescriptionPOSITION DESCRIPTION: Develops, creates and manages VSC’s marketing & communications efforts and assists/ collaborates with VSC team members on prevention education, outreach and development related activities. PERFORMANCE RESPONSIBILITY: Marketing & Communications · Designs, edits, coordinates and...
-
Marketing & Communications Manager
3 months ago
Orlando, United States Victim Service Center Of Central Full timeJob DescriptionJob DescriptionPOSITION DESCRIPTION: Develops, creates and manages VSC’s marketing & communications efforts and assists/ collaborates with VSC team members on prevention education, outreach and development related activities. PERFORMANCE RESPONSIBILITY: Marketing & Communications · Designs, edits, coordinates and...
-
Sales & Marketing Director
1 day ago
Orlando, Florida, United States Pacifica Continental Full timeJob DescriptionPacifica Continental is seeking a seasoned Sales & Marketing Director to lead our perishable goods marketing efforts. As a key member of our team, you will be responsible for developing and executing marketing strategies to promote our products and drive sales.Main Responsibilities:Market Research: Conduct thorough research to understand...
-
Director of Marketing Strategy
4 days ago
Orlando, Florida, United States EVENT SOURCE SOLUTIONS Full timePosition OverviewWe are in search of a skilled and seasoned Marketing Director to spearhead our marketing initiatives at Event Source Solutions. This role is pivotal in crafting and executing marketing strategies aimed at fostering business expansion, enhancing brand visibility, and generating leads for our services.Key Responsibilities:Formulate and execute...
-
Media + Marketing Sales Account Executive
3 weeks ago
Orlando, United States Chava Communications Full timeMedia + Marketing Sales Account ExecutiveOrlando Weekly & Local Culture Creative Marketing Chava Communications is seeking a dynamic account executive to join its sales team at Orlando Weekly and Local Culture Creative Marketing. The ideal candidate is a competent, highly motivated sales professional who is looking to supercharge their career in an exciting...
-
Community Director
3 weeks ago
Orlando, United States Blue Roc Premier Family of Companies Full time $55,000Job DescriptionJob DescriptionCommunity DirectorBlue Roc Premier is actively searching for a seasoned and skilled Community Director to become a valuable addition to our team. We prioritize the growth and development of our staff, offering an outstanding training program aimed at cultivating strong leadership abilities in you. Your daily...
-
Sales & Marketing Director - Protem
4 weeks ago
Orlando, Florida, United States Brookdale Senior Living Full timeOverviewVoted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity Make Lives Better Including Your Own.If you want to work in an environment where you can become your best possible self, join us You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs...
-
Director, Marketing In-House
1 week ago
Orlando, United States Travel + Leisure Full timeWe Put the World on Vacation At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, Accor Vacation Club and the brand new Sports Illustrated Resorts. Our more than 19,000 associates put the world on vacation at more than 270...
