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Marketing Manager
2 months ago
Job Title:
Marketing Manager
Job Description Summary:
We are seeking a driven Marketing Manager to join C&W's dynamic marketing team. The ideal candidate will be responsible for developing and executing strategic marketing campaigns. The manager should be equally proficient with day-to-day activities, while supporting long-term strategy, and should thrive under tight deadlines to meet the organization's evolving needs. C&W Services is a subsidiary organization of Cushman & Wakefield and offers integrated facility services to more than 600 customers in the United States, Canada, and Puerto Rico. This role involves working on diverse projects such as research, design, and delivery of programmatic campaigns, while leveraging marketing technology platforms and working to utilize internal support to drive collaboration across workstreams. The right candidate will have a thorough understanding of the lifecycle of demand generation efforts including: planning, design, deployment, and measurement.
Responsibilities:
Develop marketing plans with key targets/objectives while deploying omni-channel marketing strategy.
Analyze client insights, industry trends, market analysis, and best practices to affect design of strategy.
Establish and maintain analytics/reporting to extract key insights for campaign development and recommendations to enhance process.
Project Manage vendors/suppliers/consultants to support campaign design.
Assist in owning the design and delivery process of public-facing communications, including print/digital/video assets.
Assist in budget development and budget ownership.
Own Trade Show and Industry Event Strategy – manage vendors associated with the process.
Own use and enhancement of Marketing Automation platforms to appropriately track and support Demand Generation efforts – this includes email marketing, paid media management, drip campaigns.
Share ownership of content development roadmap and strategy.
Ownership of social media strategy.
Qualifications:
Bachelor's degree
3-5+ years of design experience – real estate or facility management preferred
Ability to independently achieve successful outcomes on all activities with minimal supervision
Ability to manage multiple projects at once in a fast-paced environment
Excellent written, oral communication skills and problem-solving skills
Proven ability to work across different audiences, personalities, and experience levels
Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
Self-motivated but works well in a group environment
Familiarity with Adobe Creative Cloud Suite (Photoshop, InDesign, Illustrator, Premiere) and Microsoft Office Suite
Familiarity with UX, WordPress, and other CMS platforms a plus
Photography experience and photo/video editing a plus
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