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CRM Digital Marketing Manager

2 months ago

Ridgefield Park, United States WorldLink Full time

Ridgefield Park, United States

| Posted on 07/01/2024 WorldLinkis a rapidly growing information technology company atthe forefront of the tech transformation. From customsoftware development to cloud hosting, from big datato cognitive computing, we help companies harnessand leverage today’s most cutting-edge digitaltechnologies to create value and grow. Collaborative. Respectful. Work hard Play hard. A place todream and do. These are just a few words that describewhat life is like at WorldLink. We embrace a culture ofexperimentation and constantly strive for improvement andlearning. We takepride in our employees and their future with continuedgrowth and career advancement. We put TEAM first. We are acompetitive group that like to win. We're grounded byhumility and driven by ambition. We're passionate, andwe love tough problems and new challenges. You don'thear a lot of "I don't know how" or "Ican't" at WorldLink. If you are passionate aboutwhat you do and having fun while doing it; tired of rigid and strict work environments and would like to work in anon-bureaucratic startup cultural environment, WorldLink maybe the place for you. We arelooking for a CRM Digital Marketing Manager who will be responsible for being an email marketing subject matter expert buildingrelationships with cross-functional teams to influence, drive sales and buildbreakthrough CRM programs. You will manage best in class CRM programs, includingdevelopment of test and learn activations, applying learnings to futureactivations, audience management and a keen eye for detail and qualityassurance. You must be comfortable working in a fast-paced environment with awillingness to rapidly pivot when the business requires doing so.

You must posses the v

ision to identify new opportunitiesthroughout the consumer engagement journey to grow awareness, engagement andconversion. You must be able to manage internalstakeholders across the organization, and be agile to influence and collaborateacross other vertical teams in a highly matrixed environment. Willingness topartner with Senior Manager to execute day-to-day management of CRM channelacross Home Entertainment (HE) categories. Roleand Responsibilities: Manage day-to-day CRM communications calendar andexecution across all Home Entertainment categories. AlignCRM creative with IMC to create fit-for-purpose, consumer-centric copy& content to impact the HE business driving traffic to the .com site, yieldconversions and being mindful of consumer journey phase and intent. Partnerwith corporate marketing team, adhering to governance council processes,ensuring all documentation is complete so Home Entertainment campaigns areprioritized in the waterfall among other categories and receive a fair share ofvoice within the email channel. Manageexecution of CRM campaigns via JIRA tickets with agency partners ensuring clearcommunication and prompt response time to ensure campaigns are sent on time andas intended. Explorenew ideas to find process efficiencies and offer forward-thinking solutions. Setup briefs and manage tickets in JIRA to execute CRMprograms in collaboration with agency partners. Manageweekly inputs to governance council including campaign briefs, creative andpost campaign analysis. QAand provide clear feedback on email proofs across multiple devices. Understandkey product RTBs and nuances between models. Understandaudience segmentation, data science modeling and developing campaign audienceswithin a proprietary tool. Manageagency outputs for CRM creative including ensuring creative aligns to brief,test plan is actionable, test and URL matrix is accurate. Partnerwith Digital team members to understand work streams for the .com site, social and paidmedia to ensure cohesive messaging and best landing experiences for emailcommunications. Collaboratewith IMC and PM teams for creative feedback. Clearlycommunicate stakeholder feedback to agency partners. Sharekey activity updates as contributor of the bi-weekly digital team share-out. Required Experience and Education:

5 years of related experience. Bachelor's Degree Knowledgeof CRM principals and best practices as well as basic understanding of Adobecampaign manager, JIRA/Confluence and other data audience managementsystems. Highproficiency of Microsoft Office is required with an emphasis on quantitativeanalysis (Excel) and the creation of presentations (PowerPoint). Stronganalytical and quantitative skills including the ability to analyze reports,campaign performance and synthesize recommendations. Necessary Skills and Attributes:

Self-motivatedindividual with the ability to thrive in a team-based orindependent environment. Detail-oriented with strongorganization skills. Ability to work in afast-paced environment. Limited supervisionand the exercise of discretion. Strategy and business acumen. Desire to learn and contribute. Greatcollaborator and strong communication skills. Ability to plan and organize to manage multiple campaigns and work streams at one time. Physical Demands:

Thephysical demands described here are representative ofthose that must be met by contract employee tosuccessfully perform the essential functions of thisjob. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essentialfunctions. Whileperforming the duties of this job, the contract employee isoccasionally required to stand, clean, crawl, kneel, sit,sort, hold, squat, stoop, stand, twist the body, walk, usehands to finger, handle, or feel objects, tools orcontrols, reach with hands and arms, climb stairs or laddersand scaffolding, talk or hear, and lift up to 20 pounds.Specific vision abilities required by the job includeability to distinguish the nature of objects by using theeye. Operate a computer keyboard and view a video displayterminal between 50% - 95% of work time, including prolongedperiods of time. Requires considerable (90%+) work utilizinghigh visual acuity/detail, numeric/character distinction, andmoderate hand/finger dexterity. Performswork under time schedules and stress which are normallyperiodic or cyclical, including time sensitive deadlines,intellectual challenge, some language barriers, and projectmanagement deadlines. May require working additional timebeyond normal schedule and periodic travel. WHATwe’ll bring: Duringyour interview process, our team can fill you in on all thedetails of our industry-competitive benefits and careerdevelopment opportunities. A few highlightsinclude: MedicalPlans Vision Plan Short-TermDisability Long-Term Disability Critical Illness/ Accident/ Hospital Indemnity/ IdentityTheft Protection 401(k) WHATyou should know:

Oursuccess begins and ends with our people. We embracediverse perspectives and value unique humanexperiences. WorldLink is an Equal EmploymentOpportunity and Affirmative Action employer. All employmentat WorldLink is decided on the basis ofqualifications, merit, and business need. We endeavorto continue our footprint as a diverse organization byhighlighting opportunities for all people. WorldLinkconsiders applicants for all positions without regard torace, color, religion or belief, sex, (including pregnancy andgender identity), age, national origin, political affiliation,citizenship status, marital status, military/veteran status,genetic information, sexual orientation, gender identity,physical or mental disability or any other characteristicprotected by applicable laws. People with disabilities who needassistance with any part of the application process shouldcontact us. Thisjob description is designed to cover the main responsibilitiesand duties of the role but is not designed to be acomprehensive list of all.

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