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Director of Marketing
2 months ago
WHO WE ARE & WHAT WE DO:
Tallahassee Memorial HealthCare (TMH) is a private, nonprofit community-based healthcare system that provides advanced care to a 21-county region in North Florida and South Georgia. We are a career destination with nearly 6,000 colleagues who reflect the diversity of our community.
TMH is the regions healthcare leader and top provider of advanced care with a 772-bed acute care hospital and the regions only:
- Level II Trauma Center
- Joint Commission Comprehensive Stroke Center
- Level III Neonatal Intensive Care
- Pediatric Intensive Care
- The most advanced cancer, heart and vascular, orthopedic & surgery programs in the Panhandle
Our system also includes a psychiatric hospital, multiple specialty care centers, four residency programs and nearly 40 affiliated physician practices.
HOW YOU'LL MAKE AN IMPACT:Location: Tallahassee, FL
As the Director of Marketing and Communications, you will play a pivotal role in supporting the Chief Communications Officer/VP for planing and overseeing communication strategies that promote Tallahassee Memorial HealthCare's culture initiatives, mission, and vision.
The Director of Marketing and Communications is responsible for:
- Directs all Marketing & Communications Department and Guest Services Department.
- Completes program development projects of quantitative and qualitative natures, under the direction of the CCO/VP.
- Monitors, researches, analyzes, prepares, and presents written and verbal reports on internal, environmental, and strategic topics identified by senior managers as service line and marketing performance determinants.
- Works collaboratively with physician leaders, senior managers, and outside organizations to identify, communicate, and assist in implementing program initiatives proactively.
Reports To:
- Chief Communications Officer/VP (Vice President)
Supervises:
- PR/Communications Strategist
- PR/Sr Comm Strategist
- Marketing Recruitment Strategist
- Manager, Marketing Communications
- Manager, Internal Communications
WHAT YOULL NEED TO APPLY:
Education:
- Required: Bachelors degree in marketing, public relations, healthcare administration or related field; Master's degree preferred.
Experience:
- Five (5) years of relevant job-related experience.
Preferred Qualifications:
- Experience completing strategic projects with a business development, marketing, strategic planning, or hospital operations department.
- Leadership & Strategy Development
- Brand Management
- Crisis Communications
- Social Media
- Media Relations
- Recruitment strategy and marketing
- Service Line Strategy and marketing
- Content marketing
- Colleague Communication
- Special Events and community relations
- Budget Oversight
- Sponsorship activation
- Strong writing skills.
- Proficient healthcare data software systems skills.
- Ability to work well with staff members at all levels.
Certification/License/Registry:
Required: None
Incentives:
Were thankful for what you do for us. Heres what we can do for you:
- Health Insurance (Medical, Dental & Vision)
- Retirement Contributions Matching Up to 6% [401(a)/403(b)]
- Annual Raise***
- Tuition Reimbursement***
- Scholarship Opportunities***
- Paid Time Off (PTO)
- Childcare (TMH owned onsite facility)
- Premier Health and Fitness Club (TMH owned offsite facility)
- Wellness Programs and Colleague Discounts
***Restrictions may apply
Workplace Type:
- On-site (employees come to work in-person). This individual must live within driving distance of the Tallahassee, FL TMH campus for onsite expectations.
Additional Information:
- Only candidates who meet the requirements will be contacted for further consideration.
- This vacancy is not eligible for sponsorship. TMH will not sponsor or transfer visas for this position.
Tallahassee Memorial HealthCare is an equal opportunity employer and drug-free workplace. All employment is contingent upon successful completion of a drug screen, background check, reference verification, health assessment, and credential/license verification.
