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Marketing Specialist
2 months ago
The Multichannel Marketing Specialist is responsible for planning, creating, and executing both digital and direct marketing campaigns.
Responsibilities:
- Create, execute, and optimize pay-per-click (PPC) campaigns across various platforms, including but not limited to Google Ads, Bing Ads, etc.
- Monitor and analyze campaign performance metrics to ensure cost-effectiveness and proper return on investment
- Create and manage ad copy, landing pages, and A/B testing
- Track and report on campaign performance using analytics tools including Google Analytics and PowerBi
- Implement strategies for audience targeting and retargeting when necessary
- Plan, develop, and execute direct mail campaigns to target specific customer segments
- Coordinate with the design team to create compelling and on-brand mail pieces
- Oversee the production and distribution process
- Maintain a database of customer addresses, ensuring accuracy
- Develop strategies to increase response rates and ROI for direct mail initiatives
- Provide regular reporting and insights to the Director of Marketing
Requirements:
- High school diploma or GED required
- Bachelors degree in marketing preferred
- 2+ years of experience
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects)
- Experience with web editing and light coding preferred
- Capable of UI/UX editing to improve user experience across digital platforms