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Director of Influencer and Content Marketing

2 months ago

Richardson, Texas, United States Fossil Full time
About the Role

Fossil Group is seeking a highly experienced and innovative professional to lead our global social media, content strategy, and influencer marketing efforts. As the Senior Manager of Digital Marketing, you will be responsible for spearheading our social media presence across all Fossil-owned brands, including Fossil, Michele, Zodiac, and Portfolio.

Key Responsibilities
  • Partner with the Social Agency of Record to develop and implement comprehensive social media playbooks for each brand, driving growth and engagement across all platforms.
  • Manage a team of social media, influencer, and content specialists, providing guidance and support to ensure successful execution of social media campaigns.
  • Develop and execute influencer marketing strategies that optimize influencer performance and adapt to changes in the creator ecosystem.
  • Provide thought leadership in developing brand storytelling across all social media platforms, advising on narrative trends that complement brand strategies and high-performing formats.
  • Own the social media KPI scorecard, working in partnership with the Insights team to track and analyze performance metrics.
  • Develop and implement comprehensive social media and influencer strategies to meet earned media targets per brand, including EVM, organic traffic, and brand awareness and perception shifts.
  • Lead the development of all social media campaigns for organic social media accounts, partnering with the paid media team to leverage high-performing organic content.
  • Collaborate with cross-functional teams, local teams, and customer care partners to optimize and refine social strategy and content.
  • Share global social assets and communication guidelines with regional teams.
  • Assist in local social media shoots, as needed.
  • Build and maintain strong relationships with representatives of key social platforms and tools to ensure the Fossil brand is offered all first-to-market opportunities.
  • Participate in regional and brand marketing meetings and check-ins, as needed.
  • Develop and maintain a global social media calendar across all platforms.
  • Manage the organization and receipt of all creative assets from the respective teams, providing timely updates and follow-up communications to partners.
  • Ensure alignment between global and regional media teams to deliver a consistent and unified story across organic messaging and paid media.
Requirements
  • A minimum of eight years of professional experience in paid media, social media, and influencer management, with experience managing social media for a global retail fashion brand preferred.
  • A Bachelor's degree in Marketing or a closely related field is preferred.
  • Experienced team manager with a team growth mindset.
  • Working knowledge of content production and digital formats.
  • Experience managing paid media and creative agencies.
  • Excellent written and oral communication skills.
  • Strong organizational skills with a focus on mobile and social-first thinking.
  • Ability to prioritize projects and collaborate with other team members.
  • Knowledge of social media platforms: Facebook, Instagram, Pinterest, YouTube, Snapchat, and TikTok.
  • Proficient in Google Analytics, Emplify, Media Insights platforms, and social media analytics best practices.
  • Adaptable with the ability to take calculated risks, accept ambiguity, test, iterate, and pivot on ideas.
  • Ability to collect relevant data and draw conclusions for holistic decision-making.
  • Knowing one's exact goals and targets and how to achieve them, aided by the guidance of leaders.
  • Openness to embracing the opportunities of the digital age by integrating diverse perspectives.
  • Empowerment of individuals at all organizational levels to make executive decisions.
  • Skill in balancing customer and employee data collection while ensuring data privacy and security.
What We Offer
  • Comprehensive benefits package inclusive of health and well-being services.
  • 401(k) match and education on retirement planning.
  • Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule.
  • Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays.
  • Hybrid working schedules.
  • Tuition Reimbursement on approved programs.
  • Fossil Merchandise Discounts.