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Acquisition Marketing Manager

3 months ago

Raleigh, United States M3 USA Full time

Company Description

M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.

Founded In 2000, With Start-up Investment Capital From Sony, M3’s Mission Is To Make Use Of The Internet To Increase, As Much As Possible, The Number Of People Who Can Live Longer And Healthier Lives, And To Reduce, As Much As Possible, The Amount Of Unnecessary Medical Costs. Key Achievements Of M3 Inc. Include

Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019 In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Due to our continued growth, we are hiring for a Acquisition Marketing Manager at Wake Research, an M3 company. This position is remote.

About The Business Division

M3 Wake Research is an integrated network of premier investigational sites meeting the clinical research needs of the global biopharmaceutical, biotechnology, medical device, pharmaceutical and clinical research organizations (CRO's). M3 Wake Research, Inc. is one of the largest independent Clinical Research multi-site companies in US, with close to 30 owned and managed research sites across the country that is continuing to grow through acquisitions and uncompromising commitment to careful planning and execution in accordance with regulatory compliance.

Conducting studies since 1984, M3 Wake Research owns a proprietary patient database of potential clinical trial participants across USA. As of today, our board-certified physicians have completed more than 7,000+ successful clinical trials, while consistently exceeding sponsor expectations for integrity, timeliness, subject enrollment, human protection, and expeditious delivery of accurate evaluable data.

Job Description

As the Acquisition Marketing Manager , you will lead the paid media strategy and be responsible for achieving KPIs with oversight from the Director of Growth. You will collaborate with the marketing team to identify media opportunities, negotiate favorable terms, and monitor the performance of advertising placements across various channels.

Responsibilities

Campaign Management: Plan and execute the placement and scheduling of media advertising across selected channels to drive leads for sites (user acquisition). Manage 30+ media campaigns simultaneously, ensuring they are delivered on time, within scope, and within budget. Manage media budgets efficiently, allocating funds to achieve the best return on investment (ROI). Track and report on expenses related to media buying. Collaborate with marketing operations manager to ensure campaign strategy aligns with the goals and expectations of sites. Conversion Optimization: Optimize the conversion funnel to improve user engagement and increase conversion rates. Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms. Experimentation: Embraces a culture of experimentation, continuously testing and iterating on various marketing approaches. Conduct A/B tests to refine marketing strategies and enhance performance. Data Analysis: Identify growth opportunities and optimize strategies through data. Complete weekly, monthly and quarterly reports that tell a compelling story through data. Creative: Build and execute creative testing plans. Promote high-quality content to increase conversion rates. Assess the quality and effectiveness of advertising creatives to ensure they align with campaign objectives and resonate with the target audience. Targeting Come up with and test new targeting tactics to reach a qualified audience based on indication. Market Research: Stay informed about industry trends, competitors, and customer preferences. Adjust strategies and plans in response to changing market conditions, emerging trends, and shifts in audience behavior. Establish and maintain positive working relationships with media vendors, publishers, and agencies to facilitate successful negotiations and partnerships.

Qualifications

Experience leveraging a portfolio of paid marketing channels (Social, Search, Display) and tactics to run effective always-on media and cross-channel campaigns. Proficiency in using media buying and analytics tools. Excellent communication skills – responsive, direct, effective. A strong bias to action and sense of curiosity; a keen eye for creative that gets results. A strong growth mindset. Analytical, technical and data literate. Strong negotiation skills and the ability to secure favorable media deals. Detail-oriented and organized with strong project management skills. Healthcare experience is a plus

Education And Training Required

Bachelor's degree in marketing, business, or a related field

Additional Information

A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:

401(k), 401(k) matching Dental insurance Disability insurance Employee assistance program Flexible spending account Health insurance Life insurance Paid time off Vision insurance M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.

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