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Social Media Manager

1 month ago

Santa Monica, United States Turning Point Brands, Inc. Full time
Who we Are:

Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag® (rolling papers and wraps), Stoker's® (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.

Let's Build Great Experiences Together

As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team

About the job

Turning Point Brands is seeking a driven and resourceful social media manager to assist in growing and managing the company's brands' presence across all social media platforms. The company's brands range from Zig-Zag®, the Rolling Paper company established in 1879 to the innovative white pouch category with the brand FRE®. You will be responsible for creating and developing social media campaigns, engaging with the community and developing creative content.

Essential Functions
  • Lead the vision across the brands' social media strategy, including content planning and communication of key brand moments, campaigns, as well as product and brand collaboration launches across social media channels (Instagram, Tik-Tok and YouTube)
  • Promote brand partnerships on social media in collaboration with the brand manager's partnership plan.
  • Oversee all social media channels, including day-to-day management (posting, copywriting and community engagement)
  • Develop strategies to strengthen and grow the community on existing social media platforms, as well as develop strategies for emerging social platforms
  • Partner cross-functionally within the organization to integrate social and community strategies in all areas of the business (new product launches, key company highlights, etc.)
  • Develop and create content for all social media profiles including but not limited to, producing photoshoots, developing video concepts, graphics (both still and motion) and writing copy
  • Build meaningful relationships with brand partners and other key influencers and brands
  • Prepare, analyze and distribute reports on social media performance to internal stakeholders and make recommendations, updates and improvements based on findings
  • Use social media marketing tools for scheduling and to report monthly analytics
  • Monitor user engagement and develop content optimizations based off engagement reports
  • Opportunity to manage team of 1-3 internal employees
Minimum Requirements
  • Bachelor's Degree
  • Strong knowledge and understanding of Instagram/Facebook, Tik-Tok and YouTube
  • 3-5 years of social media and community management experience
  • Social media portfolio that demonstrates creativity and storytelling (not required, but is a plus)
  • Strong creative problem-solving skills with the desire to learn and assist others
  • Strong copywriting skills
  • Strong organizational skills
  • A positive attitude that contributes to the overall success of a collaborative environment
Let's talk money and perks

The pay range for this role is between $88,000 to $115,000 a year.

Turning Point Brands offer a competitive salary and benefits.
  • 12 Paid Holidays
  • PTO (Paid Time Off)
  • 401K with company match
  • Medical, Dental, Vision Insurance
  • Short Term Disability Insurance
  • Basic Life Insurance
  • Tuition Assistance
  • WFH Fridays
  • DailyPay

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.