Senior Manager, Marketing Analytics

4 weeks ago

Atlanta, United States Carter's Full time

QUESTIONNAIRE-6-38

03

Serving the needs of all families with young children, Carters Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carters, OshKosh Bgosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How You'll Make An Impact

Carters is seeking a highly skilled and analytical individual to join the team as the Senior Manager, Marketing Analytics. You will be responsible for customer modeling, developing and executing marketing forecasting strategies, analyzing marketing data, measuring test results, and providing valuable insights to drive informed decision-making. We are looking for someone with proficiency in marketing analytics tools, strong statistical and forecasting skills, and a deep understanding of marketing metrics and trends, who can work collaboratively with business partners. In this role, you will support several teams including personalization, Carter's loyalty, and store operations strategy.

The Senior Manager, Marketing Analytics will help to build best practices for marketing analytics and educate others within the organization to use data in decision making and inform marketing. You will direct or build a collection of Analytical Products which will influence decisions related to wholistic performance marketing, omni customer interactions, target marketing, personalization as well as impact of all marketing activities on both online and offline traffic and sales.

This individual will report to the Sr. Director of Marketing Analytics & Customer Growth and is based in our Buckhead office and will be on-site Monday-Thursday with a WFH day on Friday.

(50%) Marketing Analytics and Performance Measurement

Develop and deliver on daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to marketing program performance.
Synthesis data to provide trend metrics to identify business opportunities
Build customer models to analyze marketing opportunities and impact
Analyze marketing data, including customer behavior, campaign effectiveness, omnichannel performance including online and retail stores
Create analytical products such as reporting dashboards to answer on-going business questions
Maintain efficient database and reporting dataflows through sound data engineering approaches

(30%) Test Design, measurement and business performance optimization

Work with marketing and ecommerce teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performance
Support personalization efforts by designing and testing various activities that drive desired customer actions, and continuously optimize performance based on test results

(20%) Marketing Forecasting and Measurement

Own and develop marketing forecasting models to project future trends and performance metrics, not limited to sales, customers, dilution, and traffic
Utilize analytical tools to create forecasting models at scale
Measure, track, and predict performance in comparison to forecasts through use of reporting tools such as Tableau dashboards
Collaborate with cross-functional teams, including marketing, finance, and operations to gather relevant data and align forecasting efforts with marketing goals

Must Have

WED LOVE TO HEAR FROM YOU IF:

Proven experience in an analytical role for 7+ years
SQL and Advanced Excel experience required
Experience with marketing, customer loyalty or customer journey analysis
Experience developing and working with forecasting models
Experience developing and explaining A/B test measurement models
Proficiency in statistical analysis tools such as R or Python, and experience with marketing analytics platforms (e.g., Adobe Analytics, Google Analytics, CRM, Zeta)
Proficiency in visual analytical tools such as Tableau, Microsoft PowerBI, etc.
Marketing, customer, operations, supply chain or retail analytics experience required
Bachelors degree in Marketing, Statistics, Mathematics, Economics, or a related field
Experience leading teams and coaching analytical individuals. May have up to 2 direct reports

Preferred Skills And Experience

Strong analytical and interpersonal communication skills, with the ability to work independently and cross-functionally
Experience with analytical platforms including Snowflake database, Snowpark, and Datarobot a plus
Proven success influencing and collaborating within a team and in a fast-paced, deadline-driven environment
Strong critical thinking skills and creative approaches to test new ideas and drive business results.
Experience with project life-cycle management tools (e.g., JIRA and Confluence) is a plus
Personalization, customer journey, and segmentation experience is a plus
Understanding of digital marketing channels (Email, SMS, push, SEO, SEM, Social etc.)

Our Team Members

Lead Courageously: Have a strong sense of personal values that align with our Company values
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
Drive Growth: Set aggressive goals and implement plans precisely
Cultivates Innovation: Respectfully challenge the "weve always done it this way" mentality and explore new ways to achieve desired outcomes

Make a Career At Carters

Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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