Senior Marketing Director

3 days ago

Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive The Senior Marketing Director is a critical leadership role with P&L responsibility for a portfolio of three businesses. This marketer will have leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omni-channel. Tenure in CPG brand marketing and P&L management, is REQUIRED.


The ideal candidate will bring brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Senior Director is a broad business leader effectively leading a cross-functional team and strategically influencing the global team and broader organization.


Job Details:

  • Assist in building the global brand strategy for the assigned brands. Be familiar and able to lead with utilization of the brand foundational tools: brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition and winning aspiration compared to competition.
  • Take a strong leadership role in development of the annual brand plans building out short term strategy, annual KPIs and measuring results delivery.
  • Assist the VP Brand Management in building the long-range strategic plan
  • Assist the VP in driving the P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
  • Demonstrated evidence of translating business priorities into brand objectives, strategies and plans.
  • Expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
  • Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy. Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management.
  • Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert.
  • Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth
  • Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.
  • Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.
  • Drive impactful omnichannel brand communication understanding and defining the brand personality, key messaging vehicles (on-line and traditional) and brand image guidelines.
  • Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives and impactful packaging graphics/messaging.
  • Familiar with performance marketing. Able to utilize the data to check for progress against goal delivery.
  • Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the assigned brands.


Required Experience/Qualifications:

  • A four-year college degree, MBA preferred.
  • Brand management experience including deep marketing, innovation and general management experience.
  • Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading teams and coaching for continued growth and success
  • Industry experience in CPG and hardlines (a plus), with proven ability to be successful with both.
  • Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
  • Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and positivity.

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