Senior Marketing Director

4 weeks ago

Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive The Senior Marketing Director is a critical leadership role with P&L responsibility for a portfolio of three businesses. This marketer will have leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omni-channel. Tenure in CPG brand marketing and P&L management, is REQUIRED.

The ideal candidate will bring brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Senior Director is a broad business leader effectively leading a cross-functional team and strategically influencing the global team and broader organization.

Job Details:

  • Assist in building the global brand strategy for the assigned brands. Be familiar and able to lead with utilization of the brand foundational tools: brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition and winning aspiration compared to competition.
  • Take a strong leadership role in development of the annual brand plans building out short term strategy, annual KPIs and measuring results delivery.
  • Assist the VP Brand Management in building the long-range strategic plan
  • Assist the VP in driving the P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
  • Demonstrated evidence of translating business priorities into brand objectives, strategies and plans.
  • Expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
  • Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy. Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management.
  • Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert.
  • Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth
  • Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.
  • Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.
  • Drive impactful omnichannel brand communication understanding and defining the brand personality, key messaging vehicles (on-line and traditional) and brand image guidelines.
  • Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives and impactful packaging graphics/messaging.
  • Familiar with performance marketing. Able to utilize the data to check for progress against goal delivery.
  • Work across the business units with all key functions Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal as well as centralized support teams to drive profitable sales for the assigned brands.

Required Experience/Qualifications:

  • A four-year college degree, MBA preferred.
  • Brand management experience including deep marketing, innovation and general management experience.
  • Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading teams and coaching for continued growth and success
  • Industry experience in CPG and hardlines (a plus), with proven ability to be successful with both.
  • Prior demonstration of behaving as a Servant Leader of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
  • Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and positivity.

  • Senior Marketing Director

    4 weeks ago

    Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

    Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Senior Marketing Director is a critical leadership role with P&L responsibility...

  • Senior Marketing Director

    4 weeks ago

    Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

    Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Senior Marketing Director is a critical leadership role with P&L responsibility...

  • Regional Director of Sales

    2 days ago

    Atlanta, United States Navion Senior Solutions Full time

    Job DescriptionJob DescriptionNavion Senior Living, a locally owned and operated senior housing company with 100+ years of senior housing management experience across the Southeast, is seeking a Regional Director of Sales & Marketing to join our dynamic team. Our principals are leaders in the senior housing industry and have a reputation for providing...

  • Senior Director of Marketing and Communication

    1 month ago

    Atlanta, United States Martin Luther King Jr Center for Non Violent Socia Full time

    Job Type Full-time Description POSITION DESCRIPTION The Senior Director of Marketing and Communication (SDMC) is responsible for building and managing brand identity and raising brand awareness of the organization and its programs both nationally and globally. The SDMC oversees all aspects of the King Center's marketing, branding and communications efforts....

  • Senior Director of Marketing and Communication

    1 week ago

    Atlanta, United States Martin Luther King Jr Center for Non Violent Socia Full time

    Job Type Full-time Description POSITION DESCRIPTION The Senior Director of Marketing and Communication (SDMC) is responsible for building and managing brand identity and raising brand awareness of the organization and its programs both nationally and globally. The SDMC oversees all aspects of the King Center's marketing, branding and communications efforts....

  • Global Marketing Director

    1 month ago

    Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

    Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Global Marketing Director is a critical leadership role with P&L responsibility...

  • Global Marketing Director

    1 month ago

    Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

    Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Global Marketing Director is a critical leadership role with P&L responsibility...

  • Global Marketing Director

    2 months ago

    Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

    Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Global Marketing Director is a critical leadership role with P&L responsibility...

  • Community Relations Director

    3 weeks ago

    Atlanta, United States Oaks Senior Living Full time

    Job Description Job Description Oaks Senior Living is currently recruiting an experienced Community Relations Director for one of our communities in Georgia. We are looking for a professional who has a passion for working with seniors and their families, and 3+ years of experience in Senior Living management and leadership. Our culture revolves around a...

  • Community Relations Director

    2 months ago

    Atlanta, United States Oaks Senior Living, LLC Full time

    Job DescriptionJob DescriptionOaks Senior Living is currently recruiting an experienced Community Relations Director for one of our communities in Georgia. We are looking for a professional who has a passion for working with seniors and their families, and 3+ years of experience in Senior Living management and leadership. Our culture revolves around a Person...

  • Senior Director, Retail Marketing

    2 weeks ago

    Atlanta, United States Carter's Full time

    HOW YOU'LL MAKE AN IMPACT: The Senior Director, Retail Marketing and Go-to-Market (GTM) is responsible for setting the vision and driving the overall strategy for retail traffic-driving marketing programs in the US and Canada. This role will oversee the positioning and pacing of annual and seasonal product and promotional programs to build a Go-To-Market...

  • Senior Director, Marketing Planning and Operations

    1 month ago

    Atlanta, United States The Coca-Cola Company Full time

    The Senior Director of Marketing Planning & Operations plays a critical role in leading the annual planning process for the North America Operating Unit (NAOU) Marketing organization, orchestrating the roadmap for initiatives for operational efficiencies, collaborating with cross functional partners to prioritize across all categories, and leading a team of...

  • Global Senior Director Marketing, Strategy and Innovation

    3 weeks ago

    Atlanta, United States Kimberly-Clark Full time

    About Us Cottonelle. Scott. Kleenex. Kotex. Poise. Huggies. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We kn Director, Marketing, Strategy, Innovation, Senior, Leadership, Manufacturing, Technology

  • Brand Marketing Director

    1 month ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing Director Location: Sandy Springs, GA Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Marketing Director

    2 months ago

    Atlanta, United States Strategic Recruitment Solutions Full time

    Job Description Job Description Our client is seeking a dynamic and experienced Marketing Director to join their prestigious team and lead their marketing efforts to new heights! Bring your strategic marketing ideas to the table and take the reins of a team that is poised for success! Key Responsibilities: Develop and execute comprehensive marketing...

  • Director, Content Marketing

    2 weeks ago

    Atlanta, United States Jobs for Humanity Full time

    Job Description About the opportunity Contentful Marketing is seeking a Senior Director of Content to build our content marketing strategy to drive market awareness and growth. The Senior Director of Content will spearhead a center of excellence that harmonizes content strategy, planning, creation, publishing, and measurement across the organization. You...

  • Senior Loan Officer

    3 days ago

    Atlanta, United States WittKieffer Full time

    Senior Loan Officer (Senior Director), Southeast - Lending & Investments About Reinvestment Fund At Reinvestment Fund, we are dedicated to making a tangible difference in the lives of underserved individuals and communities. Our mission is to foster economic empowerment and wealth-building in historically marginalized areas, ensuring a brighter future for...

  • Director of Marketing

    4 weeks ago

    Atlanta, United States SCN - Search Consulting Network Full time

    DIRECTOR OF MARKETING We are currently partnering with a well-respected client. We are searching for a well-rounded Director of Marketing to help lead their organization. This position oversees, develops and implements all marketing and communications programs related to the organization. The Director or Marketing serves as a member for the Executive Team...

  • Director of Marketing

    4 weeks ago

    Atlanta, United States SCN - Search Consulting Network Full time

    DIRECTOR OF MARKETING We are currently partnering with a well-respected client. We are searching for a well-rounded Director of Marketing to help lead their organization. This position oversees, develops and implements all marketing and communications programs related to the organization. The Director or Marketing serves as a member for the Executive Team...

  • Sales Specialist

    1 week ago

    Atlanta, United States Discovery Senior Living Full time

    About Discovery Senior Living Discovery Senior Living ranks prominently among the 5 largestsenior housing providers in the US, and is nationally renowned for designing,developing, marketing, and operating a multi-brand portfolio of upscale, luxurysenior-living communities.  With over 250 communities in nearly 40states, and 15,000 dedicated employees,...