Senior Brand Marketing Manager

1 week ago

Atlanta, United States KUMHO TIRES Full time

Responsibilities: Adept in online and traditional marketing & advertising strategy and highly skilled in visual communications and creative development Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Demonstrate effective management of the marketing, advertising, and promotional activities of the organization. Execute online and offline marketing initiatives, integrating traditional media (inclusive of TV & video), online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives. Proficiency in creative development and building plans for these channels is very important. Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets, ensuring the alignment of communications and messaging in all channels Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to the finished product and execution Create content for corporate marketing collateral, website/blog/social media, and other initiatives Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets Provide assistance on press releases, contributed articles, presentations, events, and conferences Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures

Required skills and qualifications: At least 7 to 10 years of proven success in developing marketing plans and campaigns B2C marketing/advertising experience Bachelor’s degree (or equivalent) in marketing, business, or related field Proficiency with online marketing and social media strategy Excellent written and verbal communication skills Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with an eye for creativity

#J-18808-Ljbffr

  • Senior Brand Strategist

    1 month ago

    Atlanta, United States Brand Group Full time

    We’re looking to light a match (or two, or three) with the right Senior Brand Strategist, one with experience in corporate brand identity and rebranding — a strategic thinker with a solid track record of solving complex problems, creating clever ideas, cross-functional collaboration and rebranding growing organizations. This fire starter is responsible...

  • Senior Brand Strategist

    4 weeks ago

    Atlanta, United States Brand Group Full time

    We’re looking to light a match (or two, or three) with the right Senior Brand Strategist, one with experience in corporate brand identity and rebranding — a strategic thinker with a solid track record of solving complex problems, creating clever ideas, cross-functional collaboration and rebranding growing organizations. This fire starter is responsible...

  • Senior Brand Marketing Manager

    2 weeks ago

    Atlanta, United States Kumho Tires USA Full time

    Responsibilities:Adept in online and traditional marketing & advertising strategy and highly skilled in visual communications and creative developmentEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish,...

  • Senior Brand Marketing Manager

    2 weeks ago

    Atlanta, United States Kumho Tires USA Full time

    Responsibilities:Adept in online and traditional marketing & advertising strategy and highly skilled in visual communications and creative developmentEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish,...

  • Brand Marketing Manager

    2 weeks ago

    Atlanta, United States Medium Full time

    COMPANY OVERVIEW Walker & Company Brands, the maker of BEVEL, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community’s needs and delivering on the promise of great customer service...

  • Brand Marketing Manager

    1 week ago

    Atlanta, United States Walker & Company Full time

    COMPANY OVERVIEW Walker & Company Brands, the maker of BEVEL, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community's needs and delivering on the promise of great customer service...

  • Brand Marketing Manager

    2 weeks ago

    Atlanta, United States Walker & Company Full time

    COMPANY OVERVIEW Walker & Company Brands, the maker of BEVEL, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community's needs and delivering on the promise of great customer service...

  • Senior Brand Manager, Calphalon

    2 hours ago

    Atlanta, United States Newell Brands Full time

    The Senior Manager Brand Management position is a critical leadership role at Newell Unit with P&L responsibility for Calphalon and leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation Brand Manager, Manager, Leadership, Senior, Business, Management, Retail, Business Services

  • Brand Manager

    2 days ago

    Atlanta, United States Lack + Daily Marketing Recruiting Experts Full time

    Located in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Brand Manager is a critical leadership role with P&L responsibility for one of its...

  • Senior Brand Manager

    1 week ago

    Atlanta, Georgia, United States Yankee Candle Full time

    Newell Brands: Newell is a leading $10B global consumer products organization with over 29,000 employees and more than 100 beloved brands. Newell's vision is to become a consumer-led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow, and thrive We are on a journey to accelerate brand growth by unlocking...

  • Senior Brand Manager, Elmer's

    2 weeks ago

    Atlanta, United States Newell Brands Full time

    The Senior Brand Manager, US - Elmer's position is a critical leadership role in the Learning & Development segment with P&L responsibility for Foods Division and leadership of the marketing function with a focus on delivering current year financial Brand Manager, Manager, Leadership, Senior, Business, eCommerce, Business Services

  • Senior Brand Manager

    4 weeks ago

    Atlanta, United States Yankee Candle Full time

    Newell Brands: Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace. Position Summary: The...

  • Brand Marketing Manager

    6 days ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing Manager Location: Sandy Springs, GA - Onsite Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Brand Marketing Manager to join our...

  • Senior Brand Manager, Elmer's

    2 weeks ago

    Atlanta, United States Yankee Candle Full time

    Job Description - Senior Brand Manager, Elmer's (2402438) Senior Brand Manager, Elmer's Job Number: 2402438 United States-Georgia-Atlanta Newell Brands: Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the...

  • Senior Brand Manager, Calphalon

    1 month ago

    Atlanta, United States Newell Brands Full time

    Newell Brands Senior Brand Manager, Calphalon Atlanta , Georgia Apply Now Newell is a leading $10B global consumer products organization with over 29,000 employees and more than 100 beloved brands. Newell’s vision is to become a consumer-led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow, and thrive! We...

  • Senior Brand Manager, Calphalon

    3 weeks ago

    Atlanta, United States Newell Brands Full time

    Newell Brands Senior Brand Manager, Calphalon Atlanta , Georgia Apply Now Newell is a leading $10B global consumer products organization with over 29,000 employees and more than 100 beloved brands. Newell’s vision is to become a consumer-led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow, and thrive! We...

  • Brand Marketing Manager

    2 months ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing Manager Location: Sandy Springs, GA - Onsite Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Brand Marketing Manager to join our...

  • Brand Marketing Manager

    4 weeks ago

    Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing Manager Location: Sandy Springs, GA - Onsite Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Brand Marketing Manager to join our...

  • Senior Brand Manager

    3 weeks ago

    Atlanta, United States Yankee Candle Full time

    Newell Brands: Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace. Elmer's: Elmer's®...

  • Senior Brand Manager, Elmer's

    3 days ago

    Atlanta, United States Yankee Candle Full time

    Job Description - Senior Brand Manager, Elmer's (2402438) Senior Brand Manager, Elmer's Job Number: 2402438 United States-Georgia-Atlanta Newell Brands: Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby...