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Senior Marketing Director
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Senior Digital Marketing Specialist
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Marketing Specialist
1 month ago
Atlanta, United States NorthPoint Search Group Inc Full timeA very busl Law Firm in Atlanta is looking for a Marketing Specialist to join their team. Marketing Specialist Responsibilities: Conduct market research to identify customer trends, competitor offerings and demographic data. Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies. Discover...
Senior Marketing Specialist
2 months ago
ZBS POS is on a mission to revolutionize the restaurant industry with our innovative third-generation Point of Sale (POS) system. Our AI-driven solutions are designed to empower restaurant owners, streamline their operations, and ultimately enhance their profitability. We offer a comprehensive range of tools, including a POS system, waitlist and reservation system, and an online ordering platform, making us a one-stop shop for restaurant needs.
Job Description:
We are seeking an experienced and dynamic Senior Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing, with a focus on digital marketing strategies and campaign management. As a Senior Marketing Specialist at ZBS POS, you will play a pivotal role in developing and executing marketing initiatives that drive brand awareness, customer acquisition, and revenue growth.
Key Responsibilities:
- Develop and Implement Marketing Strategies: Design and execute comprehensive marketing strategies to promote ZBS POSs products and services. Focus on increasing brand visibility and market share.
- Digital Marketing Campaigns: Plan, create, and manage digital marketing campaigns across various channels, including social media, email, SEO, SEM, and PPC.
- Content Creation: Oversee the creation of high-quality, engaging content for various platforms, including blogs, social media, website, and email newsletters.
- Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Analyze data to inform marketing strategies and optimize campaign performance.
- Brand Management: Maintain and enhance ZBS POSs brand image and ensure consistency across all marketing materials and channels.
- Collaboration: Work closely with the sales, product development, and customer service teams to align marketing efforts with overall business objectives.
- Performance Tracking: Monitor and report on the effectiveness of marketing campaigns. Utilize analytics to measure ROI and identify opportunities for improvement.
- Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing goals.
Qualifications:
- Bachelors degree in Marketing, Business, Communications, or a related field.
- Minimum of 3 years of experience in a marketing role, with a focus on digital marketing.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels, tools, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in marketing channels and tools, such as Google Analytics, HubSpot, Wechat and social media management platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a passion for innovation in marketing strategies.
- Strong project management skills and ability to multitask in a fast-paced environment.
- Team player with excellent interpersonal skills.
- Mandarin speaking is preferred.
Why Join ZBS POS:
- Be part of a pioneering company that is transforming the restaurant industry.
- Work in a collaborative and innovative environment.
- Opportunities for professional growth and career advancement.
- Competitive salary and benefits package.
