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Senior Director, Media Relations

3 months ago

Charlotte, United States Albemarle Full time

Be an essential element to a brighter future.

We work together to transform essential resources into critical ingredients for mobility, energy, connectivity and health. Join our values-led organization committed to building a more resilient world with people and planet in mind. Our core values are the foundation that make us successful for ourselves, our customers and the planet.

Job Description

The Senior Director, Media Relations strengthens the Albemarle brand and reputation globally through strategic media relations, thought leadership, executive visibility, product launch campaigns and digital content. Reporting to the VP, Enterprise Communications this highly experienced and energetic leader-doer serves as a thoughtful advisor and storyteller focused on how to best build Albemarle's brand - at an enterprise as well as Global Business Unit level - through an external multi-channel strategy in a meaningful and measurable way.

Who You Are:

  • Highly effective media relations skills and knowledge of top-tier media, including all media levels, formats, and types.
  • Excellent persuasive writing, editing and verbal skills deployed in a variety of long- and short-content formats.
  • Established track record of building relationships with key media outlets, with a desired background in the energy sector.
  • Experienced corporate spokesperson on business, financial, product, and crisis communications.
  • Strong creative storytelling skills overall and with evolving brand journalism techniques for paid and owned properties.
  • Strong, agile and quick judgment skills, considering the needs of all stakeholders involved.
  • Excellent organizational ability; long-lead planning, prioritization, and time management skills.
  • Ability to coach leaders, influence others and compel change.
  • Results-oriented, self-motivated, and creative, solution-oriented thinker.
  • Reflects all Albemarle values and associated behavioral attributes.
  • Able to manage multiple projects simultaneously and efficiently.
  • Adjust to projects changing requirements and ability to meet tight deadlines.
What You Will Do:
  • Develop a world-class, global media capability that elevates Albemarle's positioning and addresses key stakeholder needs in compelling ways.
  • Develop and execute strategic and comprehensive communication platforms for the CEO and executive team, including but not limited to proactive outreach with top-tier business outlets, recommended speaking engagements and social media engagement.
  • Lead and advance an inventive capability for media/influencer relations with support from direct reports, internal teams, and agency partner(s) befitting a rapidly growing, multinational business.
  • Define, execute, and measure a strategic proactive and reactive media relations plan including corporate brand objectives and metrics to successfully elevate the company's visibility and build/protect its reputation with key audiences worldwide.
  • Initiate and maintain relationships with key executives, leaders, internal and external stakeholders at the Corporate and Global Business level. Provide counsel regarding stated media needs/opportunities to gain support for and participation in key engagements.
  • Partner with critical functions like Investor Relations, Government Relations, and Community Affairs on external matters related to media outcomes.
  • Serve as company spokesperson and primary media contact; identify and prepare key spokespeople in the business, joint ventures, and partner organizations.
  • Drive and responsibly execute the corporate crisis communication playbook as it relates to media and external influencer audiences. Serve as the primary corporate point of contact on issues and crisis communications and partner with Global Business Units and subsidiary organizations on crisis event preparation and management.
  • Define and manage media training needs including all internal and external resources.
  • Manage major business event external communication needs (mergers and acquisitions, divestitures, etc.)
  • Drive and responsibly execute the company narrative, including brand storytelling at the highest and most specific product levels, delivering clear and compelling messaging/talking points, Q&As, briefing documents, holding statements, story pitches, presentations, etc. Ensure content and materials are high-quality, accurate, appropriate in tone/messaging, and support the company's key priorities.
  • Manage all facets of modern media content dissemination including formal press release distribution process through current and evolving social media channels when required. Lead in advising future standards for external content distribution as new media channels and technologies evolve; design and manage owned media distribution strategies for influencers.
  • Participate in the corporate brand governance process as it relates to media including participation in the review of external materials from internal groups (conference presentations, authored pieces, etc.) for brand/message alignment and external resonance.
  • Monitor external media visibility and deploy data-driven insights for both risk and opportunity. Develop and maintain quarterly brand reputation dashboard that informs strategic planning for corporate communications.
  • As part of the Corporate Communications leadership team, collaborate with peers to help design the communications strategic plan and oversee the resources and budget to accomplish stated objectives.
  • Own media and public relations agency/vendor relationships on behalf of the global enterprise. Design a partnership governance strategy that provides a clear framework for Global Business Units and local market ability to access and procure resources in an approved and transparent manner. Audit and assess effectiveness of resources on a regular basis.
  • Be a strong and effective people manager. Hire, coach, develop, and empower direct reports to be best-in-class communications professionals. Seek synergies and best practices that create efficiency and elevate our communications practices.
What You Need to Succeed:
  • 12+ years of communications or public relations experience, preferably with a B2B, publicly traded multinational company.
  • 7+ years in media relations leadership with international media experience.
  • 3+ years of people management with experience in coaching, corporate performance reviews, and career pathing.
  • Proven experience in dealing with issues / crisis communications.
  • Strong understanding of AP style.
  • Bachelor's Degree in Communications, Public Relations or similar field of study. Master's degree a plus.


Hybrid Role Classification - Based in Charlotte, NC

We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.