Director of Paid Media
2 months ago
Director of Paid Media
The Director of Paid Media is a strategic and analytical leader who will oversee and optimize Caring.com's paid media initiatives. This role will be responsible for setting the overall paid media strategy, managing a multimillion-dollar budget across search and social, leading a team of paid media professionals, and driving continuous improvement in campaign performance and ROI. The ideal candidate will have a deep understanding of the paid search and paid social landscape and platforms, strong analytical skills, and a proven track record of success in managing large-scale paid media campaigns.
The Company and Our Mission:
Caring.com is a leading online resource for seniors and their loved ones seeking information and access to senior living and care. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance.
We take pride in helping the 45 million caregivers across the U.S. find help for their aging family members. Our offerings include a robust directory of providers, one-on-one support from our expert Family Advisors, helpful content, and authentic reviews from seniors and their families. We are an agile team that succeeds by marrying rigorous, data-driven thinking with real empathy for users and the quality of their experience.
Don't think that all this talk about aging keeps us from having a good time. We're a vibrant group of highly talented, results-oriented types who want to use our time and skills to make an impact — all while enjoying a fun, friendly and supportive work environment. We hope you'll consider joining us.
As Director of Paid Media, you will:
Provide Strategic Leadership
- Develop and execute a comprehensive paid media strategy that aligns with Caring.com's overall marketing and business objectives.
- Identify new paid media opportunities and channels to expand reach and drive growth.
- Stay abreast of industry trends, emerging technologies, and best practices in paid media.
- Collaborate with cross-functional teams (e.g., content, creative, product) to ensure integrated and effective campaigns.
Execute and Optimize Marketing Campaigns
- Oversee a multimillion-dollar paid media budget, ensuring efficient allocation and maximizing ROI.
- Oversee the entirety of and execute parts of the day-to-day management of paid media campaigns across various channels (e.g., search, social, display).
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Implement optimization strategies to improve campaign effectiveness and efficiency.
Analyze and Report on Performance Insights
- Develop and maintain comprehensive paid media reporting dashboards and analyses.
- Track key performance metrics (e.g., impressions, clicks, conversions, ROI) and report on results to stakeholders.
- Provide actionable insights and recommendations based on data analysis.
- Forecast and track paid media spending, analyzing performance against targets.
Lead a Team Effectively
- Lead, mentor, and develop a team of paid media professionals, fostering a culture of collaboration, innovation, and high performance.
- Set clear performance expectations, provide regular feedback, and conduct regular coaching with team members.
- Recruit and onboard new team members as needed.
Qualifications
- 7+ years of experience in paid media, with at least 3 years in a managerial role and a heavy emphasis on paid search.
- Proven track record of success in managing profit-driven performance marketing campaigns focused on lead generation, ideally within industries with offline sales centers.
- Demonstrated familiarity with paid social advertising on Meta.
- Experience managing a multimillion-dollar annual budget.
Skills:
- Strong strategic thinking and analytical skills, with a proven ability to develop and execute data-driven paid media strategies that deliver ROI.
- Excellent leadership, communication, and interpersonal skills, capable of building and motivating a high-performing team.
- Exceptional project management skills, able to juggle multiple priorities and deadlines in a fast-paced environment.
- Proven ability to analyze campaign performance data, identify trends and insights, and make data-driven decisions to optimize campaigns and improve ROI.
- Up-to-date knowledge of paid media industry trends, best practices, and emerging technologies.
Bonus Points:
- Familiarity with AI and machine learning tools for paid media optimization.
- Experience with BI tools (e.g., Looker, Power BI, Tableau) to analyze large datasets and derive actionable insights.
- Experience extracting data for analysis using SQL.
- Experience in regulated industries where the use of first-party audiences is restricted, such as housing and healthcare.
What we can offer you:
- Flexible hours and paid time off policy
- Competitive benefits package – medical, dental, vision, HSA, life, disability, and pet insurance
- 401(k) Employer match
- Direct relationships with executive leadership team
- Fun work environment including social happy hours
- Rapid company growth
- Paid caregiver and volunteer days
Caring LLC is an Equal Opportunity Employer.
Diversity, Equality, and Inclusion at Caring.com
Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, gender, age, religion, sexual orientation, experience, and background. We find that this diversity and openness ensures that all our associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking, and cultivates leadership.
-
Director of Paid Media
2 weeks ago
Charlotte, United States Caring.com Full timeJob DescriptionJob DescriptionDirector of Paid MediaThe Director of Paid Media is a strategic and analytical leader who will oversee and optimize Caring.com's paid media initiatives. This role will be responsible for setting the overall paid media strategy, managing a multimillion-dollar budget across search and social, leading a team of paid media...
-
Digital Media Director
2 days ago
Charlotte, North Carolina, United States Mediabistro Full timeAbout the RoleWe are seeking a highly skilled Digital Director to lead our social media efforts and drive engagement across our entertainment industry platforms. As a key member of our team, you will be responsible for developing and implementing comprehensive social media strategies that align with our business goals.Key ResponsibilitiesDevelop and Execute...
-
Senior Paid Media Specialist
2 weeks ago
Charlotte, United States Directive Consulting Full timeJob DescriptionJob DescriptionDirective Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating...
-
Senior Director of Social Media
1 month ago
Charlotte, North Carolina, United States teamworkonline Full timeAt NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees...
-
Junior Paid Media Specialist
20 hours ago
Charlotte, United States Qualentum Full timeJob DescriptionJob DescriptionEn Qualentum, líderes en selección de talento, estamos colaborando estrechamente con nuestro principal cliente, el Grupo PROEDUCA, para encontrar a un apasionado Junior Paid Media Specialist que quiera dar un salto en su carrera. Si vibras con la publicidad en línea y te emocionan los desafíos en un entorno dinámico, ¡esta...
-
Social Media Assistant
3 weeks ago
Charlotte, United States Every Word Code Full timeJob DescriptionJob DescriptionDescriptionJob Summary: We are seeking a creative and detail-oriented Social Media Assistant to support our digital marketing efforts. The ideal candidate will have a passion for social media, excellent communication skills, and the ability to contribute fresh ideas. You will assist in the day-to-day management of our social...
-
Server-Side Web Engineer
1 week ago
Charlotte, North Carolina, United States Townsquare Media Full timeJob OverviewServer-Side Web Engineer – Townsquare Media**Position based in our corporate office**About Townsquare Media:At Townsquare Media, we are dedicated to empowering small and medium-sized enterprises to thrive. Our comprehensive business management platform enhances customer engagement, ensuring ongoing success. From all-encompassing business...
-
Social Media Manager
4 days ago
Charlotte, North Carolina, United States NASCAR Full timeAbout the RoleNASCAR is seeking a highly skilled and experienced professional to join our team as a Manager, Social Media Platforms. This is a unique opportunity to work with a leading sports organization and contribute to the development of our social media strategy.Key ResponsibilitiesDevelop and execute a comprehensive social media content plan across...
-
Paid Social Manager
1 week ago
Charlotte, United States Stacksphere Full timeAbout the Role Stacksphere is on a mission to empower leaders with insights they can trust to make the best purchase decisions for their businesses. We're seeking a Paid Social Manager to help us build our reach and oversee the day-to-day execution and optimization of our paid social campaigns. This role will focus on driving growth and delivering results in...
-
Media Billing Specialist
3 weeks ago
Charlotte, United States Chernoff Newman Full timeJob DescriptionJob DescriptionPosition: Freelance, with potential for full time if desiredLocation: Charlotte NC, Charleston SC or Columbia SCWe’re looking for an experienced Media Billing Specialist to join our growing media team on a freelance basis initially, with the option to convert to full time if desired.At Chernoff Newman, we’re about Work that...
-
Media Billing Specialist
1 month ago
Charlotte, United States Chernoff Newman Full timeJob DescriptionJob DescriptionPosition: Freelance, with potential for full time if desiredLocation: Charlotte NC, Charleston SC or Columbia SCWe’re looking for an experienced Media Billing Specialist to join our growing media team on a freelance basis initially, with the option to convert to full time if desired.At Chernoff Newman, we’re about Work that...
-
Paid Social Manager
2 weeks ago
Charlotte, United States Stacksphere Full timeAbout the Role Stacksphere, a Three Ships company, is seeking a Paid Social Manager to oversee the day-to-day execution and optimization of our paid social campaigns. This role will focus on driving growth and delivering results in a dynamic, growth stage environment. We're looking for a proactive individual with a strong understanding of paid social media...
-
Digital Director
2 months ago
Charlotte, United States Mediabistro Full timeAre you on the cutting edge of social media with a proven track record of building audience engagement, video views, referral traffic, brand loyalty, and revenue growth with a passion for television production? Hearst Media Production Group (HMPG) is seeking a Digital Director to manage, build and execute social media strategies across our brands, including...
-
Director of Communications
4 days ago
Charlotte, North Carolina, United States University of North Carolina at Charlotte Full timeJob SummaryThe University of North Carolina at Charlotte seeks a highly skilled Director of Communications to lead the development and execution of communication strategies, messaging, and engagement efforts that align with the University's mission and vision.Key ResponsibilitiesEstablish an overarching communication plan and develop annual awareness and...
-
Senior Manager, Digital Media
4 weeks ago
Charlotte, United States Bojangles' Restaurants, Inc. Full timeBojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company-owned and franchised restaurants – bringing its focus on food and folks along with it. For more information...
-
Senior Manager, Digital Media
4 weeks ago
Charlotte, United States Bojangles' Restaurants, Inc. Full timeBojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company-owned and franchised restaurants – bringing its focus on food and folks along with it. For more information...
-
Social Media Intern
3 weeks ago
Charlotte, United States Blackstone Shooting Sports Full timeJob DescriptionJob DescriptionBlackstone Shooting Sports, a leader in the firearm retail space, is seeking a creative and skilled Social Media Intern. This paid internship offers the opportunity to showcase their skills and use creative freedom with a very flexible schedule. The ideal candidate will be responsible for filming and editing all instagram...
-
Social Media Intern
3 weeks ago
Charlotte, United States Blackstone Shooting Sports Full timeJob DescriptionJob DescriptionBlackstone Shooting Sports, a leader in the firearm retail space, is seeking a creative and skilled Social Media Intern. This paid internship offers the opportunity to showcase their skills and use creative freedom with a very flexible schedule. The ideal candidate will be responsible for filming and editing all instagram...
-
Social Media Intern
20 hours ago
Charlotte, United States Blackstone Shooting Sports Full timeJob DescriptionJob DescriptionBlackstone Shooting Sports, a leader in the firearm retail space, is seeking a creative and skilled Social Media Intern. This paid internship offers the opportunity to showcase their skills and use creative freedom with a very flexible schedule. The ideal candidate will be responsible for filming and editing all instagram...
-
Manager, Social Media Platforms
3 months ago
Charlotte, United States Gondola Full timeThis person is responsible for the day-to-day planning, execution and management of NASCAR’s owned and operated social channels. The Manager guides NASCAR Social on new and emerging platforms while working across multiple internal and external business units to help tell the best stories in NASCAR to our growing audience. Duties include but are not limited...