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Patient Marketing- Senior Product Manager/Product Manager

2 months ago

Wilmington, United States United Therapeutics Full time

California, US residents click here.

The job details are as follows:

What We Do

We build on the strength of our research and development expertise and a distinctive, entrepreneurial culture that encourages diversity, innovation, creativity, sustainability, and, simply, fun. Since inception, our mission has been to find a cure for pulmonary arterial hypertension and other life-threatening diseases. Toward this goal we have successfully gained FDA approval for five medicines, we are always conducting new clinical trials, and we are working to create an unlimited supply of manufactured organs for transplantation.

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation (PBC). Our public benefit purpose is to provide a brighter future for patients through (a) the development of novel pharmaceutical therapies; and (b) technologies that expand the availability of transplantable organs. At the same time, we seek to provide our shareholders with superior financial performance and our communities with earth-sensitive energy utilization.

Our company was founded by an entrepreneur whose daughter was diagnosed with a life-threatening condition. She sought to find treatment options and a cure for her daughter and patients like her. We are founder-led, and relentless in our pursuit of "medicines for life". We continue to research and develop treatments for cardiovascular and pulmonary diseases, and other orphan diseases.

United Therapeutics is open to hiring a Product Manager or Senior Product Manager depending on experience and qualifications.

This is a 100% onsite role located in our Durham, NC office

Relocation assistance may be available

Product Manager

How you'll contribute You will contribute to helping develop patient strategies and executing patient initiatives. In this role, you will assist in developing annual marketing plans, deliver on individual projects, and partner with multifaceted agencies and stakeholders across the organization. You are a valued player who helps the brand achieve its goals for commercial products that help patients manage their disease.

Work both independently and collaboratively through clear communication to manage marketing tactics for assigned product(s) Lead tactical efforts from conception to delivery Assist with the development of annual marketing plans (brand strategy, positioning, messaging, tactics) Assist in determining and tracking key performance indicators (KPI) for owned tactics and initiatives. Manage individual project budgets and timelines Assist with market research initiatives to learn insights for the brand Demonstrate command of disease state, product portfolio, competitors, and payer landscape Assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices Partner with sales training to ensure optimal rollout and execution of field-based initiatives Act as the point for field sales communications and promotional inventory management Attend field ride-a-longs to better understand the audience and resource utilization Perform other duties as assigned Product Manager

Minimum Requirements

Bachelor's Degree AND at least 5 years experience in pharmaceutical, biotech, or medical device, marketing OR a Master's Degree with at least 3 years of pharmaceutical, biotech, or device marketing At least 3 years of experience in patient marketing Demonstrated experience with digital tactics such as social, web, paid media Demonstrated experience with CRM development, execution, and measurement Ability to work collaboratively with both internal and external stakeholders Strong organizational skills and ability to multi-task Seeks to understand bigger picture and eagerness to learn Works well independently and as part of a team Experienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word) Preferred Qualifications

Master's Degree Patient marketing experience with infused and/or oral product Familiar with PAH Experience in product launches in pharmaceutical, biotech, or medical device sales Experience in pharmaceutical, biotech, or medical device sales Experience with HCP CRM and other NPP efforts Senior Product Manager

How you'll contribute You will be a key contributor in developing patient strategies and executing patient initiatives. This role provides the opportunity to propose and lead initiatives working with multifactorial agencies and internal stakeholders across the organization. You will also be crucial in achieving the brand's goals for commercial products that help patients manage their disease.

Lead large, complex, and cross-functional marketing initiatives and tactics for assigned projects targeting patients and internal audiences Lead dynamic, multi-faceted tactics through conception, development, review, production, and dissemination. Own relationships with agency and internal partners, ensuring strategic alignment for execution Establish relationships with key HCPs within our target audiences to maintain an understanding of issues and opportunities impacting assigned brand(s) Help lead the development of annual patient marketing plans (brand strategy, positioning, messaging, tactics) Determine and track key performance indicators (KPI) for owned tactics and initiatives Help lead the development and maintenance of annual budget/scope of work (SOW) by vendor, as well as developing/overseeing needs assessment form (NAF), contracts, etc Assist with identifying strategic objectives for the market research, audience, key learning needed, and developing the screener, discussion guide, and stimuli Demonstrate expertise and continuous learning in the disease state, product portfolio, competitors, and payer landscape via clinical study publications, posters, KOL visits, etc. Manage promotional review board (PRB) discussion, negotiate solutions, and address the impact of strategy and key messaging based on PRB-suggested changes Partner with sales training as the product or disease state expert to ensure optimal rollout and execution of all field-based initiatives Perform other duties as assigned Senior Product Manager

Minimum Requirements

Bachelor's Degree AND 8 years of experience in pharmaceutical, biotech, or medical device marketing OR a Master's Degree with 6 years of experience in pharmaceutical, biotech, or medical device marketing At least 6 years of experience in patient marketing Demonstrated experience with digital tactics such as social, web, and paid media Demonstrated experience with CRM development, execution, and measurement Excels in a fast-paced environment and possesses ability to multi-task and prioritize tasks Excel in developing relationships with internal and external partners Seeks to lead initiatives and is self motivated and has the ability to work independently Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word) Preferred Qualifications

Master's Degree in a relevant discipline Patient marketing experience with infused and/or oral products Familiar with PAH Experience in product launches in pharmaceutical, biotech, or medical device sales Experience in pharmaceutical, biotech, or medical device sales Experience with HCP, CRM, and other NPP efforts

At United Therapeutics, you'll realize quickly that it is not an ordinary place to work When you join our company, you will learn, grow, contribute, have fun, and be challenged... all while making a difference in the lives of our patients.

While United Therapeutics does not require vaccination for Covid-19 at this time, we strongly encourage all employees and visitors to remain up to date on vaccinations and boosters to protect one another from illness. Employees working in customer-facing roles must adhere and comply with customers' credentialing guidelines, which may require vaccination against Covid -19, the influenza virus, and other illnesses that could be harmful to healthcare staff and patients.

United Therapeutics Corporation is an Equal Opportunity/Affirmative Action Employer - EOE Minorities / Females / Protected Veterans / Individuals with Disabilities #J-18808-Ljbffr