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Manager, Product Marketing
2 months ago
Product Marketing Manager
Objectives of this role
- Interface with internal commercial and technical stakeholders to identify project requirements to help develop and drive marketing initiatives
- Coordinate 15+ marketing projects simultaneously across all company brands (Kovalus, RELCO, Eco-Tec) with a global perspective to branding
- Serve as marketing liaison with external vendors
- Develop content across multiple platforms (Advertising, Social Media, Video, Print/Digital, Technical Papers, Tradeshow materials) based on company objectives and priorities
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
- Assist in developing and implementing the company’s brand strategy
- Assist with tradeshow coordination (planning, execution, and deliverables)
Responsibilities
- Support the Senior Marketing Manager in establishing and evaluating marketing priorities and the development of the execution strategy
- Coordinate and develop a variety of internal projects (content development, internal presentations for sales, communication emails, project wins/highlights, internal newsletter)
- Develop and coordinate marketing campaigns - objectives, timelines, and deliverables between groups and external vendors
- Coordinate PPC & SEO activities to continuously optimize our digital presence
- Develop strategies for tradeshow events. Identify requirements, create brand strategy/messaging, develop schedules and assignments, and coordinate show details with sales and marketing
- Develop content across multiple platforms (Social media, Advertising Print/Digital, Video Creation, Technical White papers, Email Campaigns)
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
Required skills and qualifications
- Experience in product marketing management or a similar role
- Experience in project management and comfortability in managing multiple projects at various stages with internal teams and external vendors
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Strong organizational skills with high attention to detail and deadlines
- Excellent communication and presentation skills
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, project management, or communications
- Self-starting and project management experience preferred
- Social media content development/execution – especially LinkedIn
- Experience using data analytics software for research
- Graphic design knowledge
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