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Field & Channel Marketing Manager
4 months ago
Channel Impact is seeking a driven and experienced Enterprise Field and Channel Marketing Manager to join our Americas field marketing team supporting the Western US region. The Field and Channel Marketing Manager is responsible for planning, organizing, executing, and measuring regional field events, activities, and programs that generate pipeline with new prospects, existing accounts, and advance existing opportunities for the sales team with our channel partners and ecosystem partners.
The right candidate is a team player with excellent cross-functional execution skills, a working understanding of and practical experience executing successful regional activities, and a superb relationship-builder with Sales, BDRs, and Partners. You must have an outstanding track record of measurable results in generating pipeline and business while leveraging a diverse strategy of marketing tactics and channels.
This is a full-time, salaried position with benefits for a remote worker within the U.S. Western Region.
What You Will Do:
Develop a strategic and effective regional plan to generate opportunities and build pipeline; manage end-to-end planning, production, and execution of in-territory events, programs, and activities.
Collaborate with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include executive conferences and roundtables, roadshows, industry events, summits, networking events, in-person and virtual seminars, webinars, digital, etc., as part of a larger integrated marketing campaign.
Define regional field marketing strategies and processes, qualify new events and conferences, vendor management, budget management, onsite strategy, pre-and post-event campaigns, and measure pipeline generation and ROI.
Build and maintain relationships with channel partners and key go-to-market ecosystem alliance partners to strengthen value propositions, create broader market awareness, and generate new opportunities.
Manage quarterly regional field marketing budget.
Track, analyze, and report on regional field marketing business contribution and its impact to learn, improve and justify future investment.
Track lead-to-opportunity and pipeline flow to ensure the appropriate sales channels follow up with attendees and campaign responders promptly.
What You Will Bring:
Minimum 5 years of related experience in a fast-paced, high-growth technology company.
Strong Field and Channel Marketing expertise.
Ability to effectively build and communicate regional marketing plans and create buy-in with sales teams and channels.
High attention to detail and adept at project management.
Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs.
Must show initiative and have excellent organizational skills and time management efficiency.
Ability to produce results within budget and quickly pivot as needs change.
Strong sense of accountability and ownership, an ability to manage your business, and communicate your results to the organization.
Familiarity with Salesforce, PowerBI, PowerPoint, Excel, and Word. Capable of learning Marketo, Workfront, Monday.com , 6sense, and Folloze.
Must be able and willing to travel within territory as needed to events, conferences, and business-related meetings.
Our Benefits
:
Competitive compensation commensurate with experience
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
Flexible paid time off
Paid holidays
401k & Company Match
Learning & Development Stipend
Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
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