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Social Strategist Director
3 months ago
About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch it has funded over 1,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. In 2021, the TLF granted $1 million to small and large causes all over the globe. The goal in 2023 is to grant $5 million. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.
Purpose of the role
The world we operate within starts in Social across all verticals of Marketing. The speed at which these platforms are changing is keeping CMO's up at night. This is true both in paid social but also organic social where brands must become more strategic about their brand reputation but creatively fleet of foot to ensure relevancy when trends and topics blow up.
The Social Strategy Director will work across global multi-market, existing clients and new business pitches. Using data and insight, they will bring holistic thinking to tackling client briefs by pushing creative boundaries. Understanding the challenges clients face, their strategic and transformational insights will enthuse clients to be braver.
Key responsibilities and tasks
Develop social and digital content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences
Be knowledgeable in all social platforms and content best practices and easily adaptable & eager to master emerging platforms
Craft social personas for the brand tone and voice
Work closely with the brand strategist to connect social content strategies back to the broader brand story and objectives
Researching and gathering data to develop well-informed strategic plans for clients and prospects
Work with the research team to conduct consumer, competitor and product/service research to identify stories, themes, and initiatives to highlight content strategies and opportunities
Be switched on strategically for domestic and global multi-market clients: shape the social strategic approach, elevate thinking and pushing the boundaries of what is possible; if necessary, re-boot strategy and the creative brief to deliver impactful results and expand the agency's remit
Understand the ever-changing UX possibilities within social channels - you will not be required to be fluent in technical language but more the art of the possibility if when, for example, TikTok opens up their ecomm ability in stream
Proficient in writing creative briefs, briefing creative teams and guide the development of the creative work; help pitch creative campaigns to clients
Recommend a plan to develop the function's structure, capabilities, tools; agree performance and achievement goals
Promote a culture of innovation and curiosity for continuous professional improvement
Drive the innovation and thought leadership agendas both as a new business asset and within the agency for modern marketing solutions
Identifying potential problems and devising ways to rectify them across clients and accounts
Promoting the role of Social Insights, Strategy and Planning across the agency
Examining clients' businesses to get to know their brands and understand their objectives
About you
With expertise in strategy and planning, gained working for an agency, you have the ability to develop innovative insights/data-led strategic plans that deliver results. You will have an instinct for strategy, a vision for creative design and the ability to communicate that vision with expertise and authority.
You have a track record of helping to close pitches and drive organic growth of existing clients. You will be a problem solver and creative thinker, passionate about delivering great campaigns and work for clients. You will be a confident presenter who is able to deliver independent ideas and drive others around them to think more strategically and creatively.
Innovative creative and social strategy leader with the ability to help build an inspired culture: passionate about your craft
Background expertise in social content with a strong understanding of brand strategy
In-depth knowledge of the industry, emerging trends and technologies, using this to inform strategy, direction and investment
Experience working in integrated marketing or brand focused agency with digital, public relations, content and broader marketing activities across borders
A thorough understanding of branding, execution across all marketing channels, be creative and analytically minded and be on the pulse of current cultural topics
Enjoy engaging with and presenting in front of senior client stakeholders
Can take complex subjects and make them understandable for diverse audiences
Considered, assertive and influential, a strong leader with the skills and aptitude to influence senior stakeholders and successfully engage prospects
Excellent written and verbal communication and presentation skills; the ability to effectively communicate with client servicing, creative and technical teams
Clear data storyteller: able to identify meaningful, useable insights/tensions
Familiar with emerging insight tools and media technology, channels and terminology
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
The expected salary range for the Social Strategist Director position is between $102K - $144K. Base annual salary is determined by factors such as location, experience, and expertise.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
Department Account Servicing Role Research & Insights Locations San Diego CA, Chicago IL Remote status Hybrid
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